WEBSITE DESIGN · Branding · Graphic Digital Assets
CASE STUDY
ROCK-BAILEY
HR Consulting Client
BACKGROUND
Rock-Bailey Enterprises (RBE) is a growing business in need of a comprehensive branding and marketing strategy. They were looking for a way to improve their online presence and attract more customers to their business.
RBE had a website that was outdated and not user-friendly, making it difficult for potential customers to find information about the company and their services. In addition, their branding was inconsistent and did not accurately reflect the company’s image. They also lacked a strong presence on social media and were not utilizing tools like Google My Business, LinkedIn, FaceBook and Twitter to their full potential.
ACTION
RBE contracted us to help with their branding, web design, and marketing needs. Our team worked with RBE to create a comprehensive brand strategy that included a new website design, a consistent brand identity, and a comprehensive marketing plan.
BRANDING
Our team started by conducting a branding audit to understand RBE’s current brand image and identify areas for improvement. Based on this information, we created a new brand identity that included a new logo, color scheme, and font. This new brand identity was used to create a variety of marketing materials, including business cards, stationery, and email signatures.
WEBSITE REDESIGN
The next step was to create a new website that was user-friendly, visually appealing, and reflected the company’s brand image. Our team designed a website that was easy to navigate and provided clear and concise information about RBE’s services. The website was also optimized for search engines, making it easier for potential customers to find RBE online.
MARKETING
In addition to branding and web design, we helped RBE with their marketing efforts by creating and managing their presence on social media platforms like LinkedIn, Facebook, and Twitter. We also helped RBE improve their Google My Business listing, audit checklist for potential clients, and explainer videos. Additionally we created and published press releases to help advance their brand.
SEO
We were able to help RBE improve their online presence and visibility through optimizing their website for search engines and setting up backlinks. Further, in managing their presence on social media platforms we insured that appropriate themes and keywords were targeted, which assisted in ranking efforts. The result was increased website traffic, higher search engine rankings, and a larger reach for the company.
ONGOING SUPPORT
To ensure their website stays up-to-date, we provide RBE with a maintenance package that includes regular hands-free updates and backups. Our “Peace of Mind” package also covers restoring their site from a backup should anything happen.
CONCLUSION
We were able to help RBE achieve their branding, web design, and marketing goals, resulting in increased online visibility, customer acquisition, and overall business growth. Our comprehensive approach to branding, web design, and marketing helped RBE establish a consistent brand image, reach a wider audience, and achieve their growth goals.
With our ongoing support, they can rest easy knowing their website is secure and up-to-date.
They are thorough, creative and consistent. The website they created for me was a hit with my target audience - I'm happy to say that people have found us because of how beautiful it looks on Google's first page!
If you're looking for keywords that will help your website rank higher on search engines, or if you need help generating leads, these marketing strategists will get the job done. And their website design services are top-notch, too.
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