SEO · WEBSITE DESIGN · BRANDING · MARKETING
CASE STUDY
PAULA EDGAR
Speaker Client Site
BACKGROUND
Paula, a keynote speaker, consultant and strategist, was looking for a new site that reflected her dynamic personality and communicated the services she provides to her clients with more clarity.
She also wanted better rankings and higher engagement on her site.
ACTION
We crafted a brand, including logo and a small branding guide. We then proceeded to created a multi-page WordPress site. It demonstrates her services as well as her personal flair.
The site allows potential clients to contact her for speaking engagements. There are also both public and locked resource pages where her audience can download reference material.
We created a number of assets to communicate her brand, including social templates, handout templates, YouTube covers and much more.
Above is a sampling of some of the designs we created for her.
ANALYTICS
In the before and after images below, both for September through December, we can see:
- 11% increase in organic traffic
- 178% increase in overall traffic
- 330% increase in engagement
TRAFFIC BEFORE
Average visitors 562/month
TRAFFIC AFTER
Average visitors 1479/month
CONCLUSION
We gave her a site she says she absolutely loves, and whose traffic grew 178%, to be as big and bold as the site is.
Her maintenance package provides regular hands-free updates to his site.
We secure all our client sites from hacking and offer regular maintenance and backups to keep your site up to date. Our “Peace of Mind” package also cover restoring your site from backup, should anything happen.
They worked with me to make sure that the process and deliverables were not just met, but exceeded expectations.
This led to the creation of the exact product that I wanted, which is my fabulous new website!
I encourage everyone to work with Melanie and Sue and engage them to create or revamp their brand - logo, website, and beyond.
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