Mass LOCAL Rankings · Next Generation Traffic

CASE STUDY

HVAC REPAIR

Client Site in Texas

BACKGROUND

A client approached us in 2019. Local competition had increased dramatically making paid ads less effective in their geo-targeted area.

They had an existing website and were spending approximately $3k/month on Google ads.

They wanted to see if SEO could generate more business without additional monthly overhead.

ACTION

We installed a Local Market Domination site add-on to their existing site with approximately 200 locations.

They had one primary and four secondary keywords. 

Each location page had roughly 1500 words so there was an opportunity for a large number of tertiary keywords.

 

hvac-case-study-1b

FIRST 24 HOURS

Google Webmasters showed a 100% increase in traffic within 24 hours of site update.

Impressions also doubled in the first week.

WEEK 4

We tracked their primary and one of their secondary keywords for all of their locations.

175 of 356 (49%) Keywords in the Top 3 Positions on Google

(89 Primary + 86 Secondary)

265 of 356 (74%) Keywords in the Top 10 Positions on Google

(132 Primary + 133 Secondary)

Above images indicate the number of search phrases that rank in the top 3, 10, 20, 30 or 100 positions of the google search page

RESULT

* A 25% INCREASE IN BUSINESS *

was generated by the Geo-Targeted Mass Rankings SEO Update

Map rankings for targeted locations also increased in rankings, pushing many locations into the SERPS Map Pack.

ADDITIONALLY

Six months later, the client followed up with 2 more Local Domination packages:

  • Commercial Refrigeration Repair
  • Water Heater Repairs

Client was going to expand services into additional Texas cities when COVID -19 hit, but has since come back to dominate for more keywords.

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