DREAMS → BATTLEPLAN

The Profit Map

You're 15 Minutes Away From Your Multi-Million Dollar Exit Strategy

You didn’t get into business for the exit.

You got into business because you love the thing.

The florist loves flowers. The auto shop guy loves cars. The consultant loves solving problems. The coach loves transforming lives.

Nobody got into business because they love marketing.

(Hell, even the guys running agencies would rather talk strategy than manage ad campaigns.)

But here you are—buried in the drudgery. The tedious, day-to-day necessity of BEING in business instead of DOING what you love about your business.

You’re juggling email sequences you don’t understand. Running ads that may or may not work. Posting on social media because “you’re supposed to.” Managing a CRM that feels like a second job. Wondering if you should hire someone, fire someone, or just burn it all down and start over.

Your dream wasn’t supposed to look like this.

The dream was financial freedom. Time with your family. A business that runs without you grinding 60-hour weeks. Maybe selling for enough to retire early. Maybe building something your kids inherit. Maybe just making enough money doing what you love that you never have to think about QuickBooks again.

Right now, that dream feels more like a fantasy.

Because you’re stuck IN your business instead of working ON it.

And the worst part? You don’t even know if what you’re building is worth anything. You’re not sure if you’re creating a sellable asset or just building yourself a more complicated job.

Here’s the brutal truth most entrepreneurs avoid their entire career:

You can’t hit a target you haven’t defined.

“Financial freedom” isn’t a number.
“Successful exit” isn’t a strategy.
“Work less, make more” isn’t a plan.

You’re out here building… something. But you don’t know if it’s worth $500K or $5M. You don’t know if you’re 2 years away from your dream or 10 years away. You don’t know which parts of your business increase its value and which parts make it unsellable.

So you do what most entrepreneurs do: you keep your head down and hope it works out.

You tweak your website. You post on LinkedIn. You run a webinar. You hire a VA. You fire the VA. You try a new funnel. You read another marketing book. You sign up for another course.

And the whole time, you’re guessing.

  • Guessing if your marketing actually moves you toward sellability
  • Guessing if your business model is even exit-ready
  • Guessing if the gaps you’re ignoring are the ones killing your valuation
  • Guessing if this will ever turn into the life you actually want

Profit Map ends the guessing.

In one 15-minute conversation with AI, you’ll get:

Your ACTUAL dream defined (not the polite version you tell people at networking events)
The exact dollar amount you need to make it happen
An Exit Strategy Evaluation that shows you exactly where you stand today
Your Battle Plan – your marketing strategy reverse-engineered from your exit goal

No 12-week course. No months of strategic planning. No expensive consultant telling you to “think bigger.”

Just clarity. In 15 minutes.

What Happens When You Run Profit Map

The 15-Minute Quick-Start (Modules 1-3)

You have a conversation with AI. It asks questions. You answer honestly. AI captures everything, organizes it, and reflects it back to you.

Then you review what was captured – clarify, refine, correct anything that’s off.

And then you get your Exit Strategy Evaluation and Battle Plan.

Here’s what happens in those 15 minutes:

Module 1: Foundation & Market Clarity

This is where you stop being vague about “what you do.”

  • Define your business basics and core values (so you stop winging it)
  • Identify your ONE target market (the hard choice that eliminates distractions and multiplies focus)
  • Map specific personas and their customer journey (you’re forced to see through buyer’s eyes, not yours)
  • Articulate the exact results your customers achieve (prove your value, don’t assume it)
  • Assess your current capacity and scaling constraints (face reality of what you can actually handle)
  • Set realistic growth targets (not fantasy numbers – actual achievable metrics)
  • Explore your exit strategy options (commit to WHERE this is all going)

Translation: Most entrepreneurs avoid this clarity for their entire career. You’re about to get it in minutes.


Module 2: Business Model & Competitive Positioning

This is where you find out if you’re building something sellable or just creating a more complicated job.

  • Define your core product and pricing strategy (stop undercharging or overpricing because you never analyzed properly)
  • Explore recurring revenue models (AI walks you through scenarios to transform one-time sales into predictable monthly income)
  • Map your complete customer journey from purchase through ongoing use (most entrepreneurs think “sales” is the finish line – you’ll map the entire relationship)
  • Run AI-powered competitive intelligence (submit your sales page + 5 competitors, AI extracts features, benefits, positioning, pricing from all 6)
  • Build your product roadmap based on market gaps and competitive advantages (you’ll know exactly what to build next)
  • Catalog your entire product ecosystem and construct your value ladder (most entrepreneurs have products but no strategic ladder – you’ll build an intentional ascension path)
  • Craft your Unique Selling Proposition grounded in actual market differentiation (not hoped-for uniqueness)
  • Architect your Irresistible Offer designed to convert your specific persona (most entrepreneurs just list features and hope)

Translation: You’ll know if you have a business model that scales or one that traps you forever.


Module 3: Growth Architecture & Exit Readiness Assessment

This is where most entrepreneurs panic, then feel massive clarity.

Part 1: Complete Marketing Infrastructure Audit

  • Catalog every marketing asset you currently own (website, email list, social accounts, content library, tools, systems)
  • Analyze past marketing successes and failures (AI identifies strategies that WORKED but you stopped using – and why)
  • Articulate your biggest marketing challenge (forced honest assessment of what’s actually blocking growth)

Most entrepreneurs don’t realize how fragmented their marketing is until they list it all. This section usually creates “oh shit” moments.

Part 2: Marketing Capacity & Resource Allocation

  • Define your marketing investment parameters (realistic numbers, not wishful thinking)
  • Set paid ad budget, urgency timeline, YOUR available time
  • Identify which funnel stage needs most help (traffic, conversion, or retention)

Most entrepreneurs want “fast results with no budget and no time” – this forces reality.

Part 3: Customer Retention & Lifecycle Strategy

  • Audit current retention metrics (face your actual churn rate)
  • Analyze customer lifetime value vs. acquisition cost
  • Evaluate your onboarding process (gap between purchase and “aha moment”)
  • Assess customer support and success operations
  • Review ongoing engagement methods (systematic or random?)
  • Catalog upsell and cross-sell strategy (revenue you’re leaving on the table with existing customers)
  • Evaluate community and loyalty programs (are you building brand loyalty or just transactional relationships?)

This is where you learn if you have a “leaky bucket” – acquiring customers you can’t keep. Buyers evaluate retention heavily. This audit shows if you’re exit-ready.

Part 4: Viral Growth & Referral Architecture

  • Analyze current referral program status (do you even ASK for referrals systematically?)
  • Assess viral mechanics and social sharing (is your product/content engineered to spread?)
  • Review how you collect and leverage social proof (systematic or hoping customers remember?)
  • Evaluate partnerships and affiliate programs (are you trying to grow alone?)

Most entrepreneurs get referrals accidentally, not systematically – leaving massive growth on the table.


Then You Get: The Comprehensive Gap Analysis Report

AI collates everything and produces a diagnostic report revealing:

Every gap between current state and exit-ready business
How each gap impacts valuation (positively or negatively)
Which gaps are fixable vs. “requires business model change”
Priority ranking of what to fix first (based on impact and effort)

The report includes:

Updated Exit Strategy Assessment with Multi-Year Milestones

  • Year 1-5 quarterly milestones required to stay on track
  • Revenue, retention, customer acquisition, and operational targets
  • What needs to be TRUE at each checkpoint to remain exit-viable

Red Flags That Kill Deals

  • Issues that make businesses un-sellable (high churn, founder dependency, no systems)
  • Timeline for addressing each red flag
  • Consequences of NOT fixing critical gaps

This section usually creates panic followed by clarity – “oh THAT’S why I can’t scale.”

Strategic Marketing Assessment

  • What’s working and should be amplified
  • What’s broken and should be fixed
  • What’s missing entirely and should be built
  • Resource allocation recommendations

Execution Roadmap

  • Which gaps Command Center AI can handle (content, consistency, automation)
  • Which require human intervention (partnerships, hiring, process design)
  • Weekly objectives that ladder up to quarterly milestones
  • Automated nudges to ensure red flags get addressed

Your Exit Strategy Evaluation + Battle Plan

This is what you came for.

You’ll know:

  • Your exit number (the exact dollar amount you need for your dream)
  • How far away you are (2 years or 10 years – no more guessing)
  • What’s broken (the gaps killing your valuation)
  • What’s missing (the systems that make businesses sellable)
  • What to fix first (priority-ranked by impact and effort)
  • Your marketing strategy reverse-engineered from your exit goal

You’ll stop guessing. You’ll stop hoping. You’ll know if you’re building a sellable asset or just a complicated job.

Most importantly: You’ll have a plan.

Want to Go Deeper? Full 5-Module Experience Available

Most people don’t need this. The Quick-Start gives you everything you need to execute.

But if you want the complete strategic foundation:

Module 4: Brand Identity & Visual System

This isn’t arbitrary styling – it’s psychology-based positioning.

  • Brand archetype through psychological profiling (Hero, Sage, Creator, etc.)
  • Strategic color palette aligned with market psychology (not just colors you “like”)
  • Typography that reinforces brand identity
  • Logo direction with strategic guidance (not vague “make it pop” instructions)
  • Iconography style and visual examples
  • Brand voice extracted from your existing content (how YOU naturally write when authentic)
  • Visual mood boards synthesizing all elements
  • Complete Brand Identity Guide (hand this to any designer or let AI execute it)

Most entrepreneurs have disconnected “brand elements” – you’ll build a cohesive visual system.

Module 5: Execution Preview & Asset Generation

See what execution looks like with AI doing the heavy lifting.

  • Complete lead magnet system (built in minutes, not weeks)
    • Topic selected from AI-curated list based on YOUR persona work
    • Format matched to buyer preference (checklist, guide, template, workbook, etc.)
    • Complete content generated in your brand voice
    • Landing page copy that converts your specific persona
    • Email autoresponder sequence designed to move leads through your customer journey

Decision Point: Download as PDFs or auto-deploy into GoHighLevel

This is where you feel the gap between “having assets” and “having a running system.”

Two Paths From Here

Path 1: Take Your Battle Plan and Execute It Yourself

You’ve got clarity. You know your exit number. You know your gaps. You know what to fix first.

You execute it yourself or hire someone to do it for you.

Price: $97
(AI Profits Members: $47)


Path 2: Activate Command Center and Let AI Execute Your Battle Plan

This is where your Battle Plan becomes a living, breathing system that keeps you on track.

Command Center is the execution engine that:

EXIT STRATEGY TRACKING
Monitors your marketing to ensure it aligns with your exit goals. If marketing deviates and can’t self-correct, AI texts you: “We must talk.” Top strategies from The Profit Zone are discussed, you and AI decide which fits best, AI reminds you of your tasks so projects actually get completed.

THE ZEITGEIST (Content Currency)

  • Monitors trending topics, memes, language patterns
  • Updates your content to stay culturally relevant
  • Suggests timely angles for campaigns
  • Detects when your messaging feels “dated”

COMPETITIVE INTELLIGENCE

  • Monitors competitor product launches
  • Analyzes which features/products are getting traction
  • Identifies gaps in competitor offerings
  • Recommends YOUR next product/feature based on market demand + competitor weaknesses

THE PROFIT ZONE
Filled with power principles from Jay Abraham, Dan Kennedy, and other marketing legends – translated into immediately actionable strategies for YOUR business. Tagged for effort level, relevance, and estimated impact.

  • AI-guided implementation for each
  • Recurring principle tracking (monthly iterations)
  • Internal calendar integration
  • “Here’s what you need to do / here’s what I’ll do”
  • Follow-up and accountability

THE PROFIT ADVISOR
For when you’re faced with a situation and aren’t sure how to make the best decision.

THE NO-CLICK EXPERT
Getting your expertise documented and into the knowledge graph.

AI SOP ASSISTANT
You can’t scale if you can’t replicate.

LAUNCH PLANNING WORKSHOP
Plan and execute product launches systematically.

GoHighLevel Integration
Everything auto-deploys: landing pages, email sequences, automations, tracking.


Command Center runs your marketing AND gives you a menu of profit-multiplying strategies AND helps you implement them AND tracks the recurring ones AND keeps you accountable to your exit strategy.

Profit Map is the strategy. Command Center is the execution.

Most entrepreneurs skip the strategy and wonder why execution fails. You won’t.

Two Paths From Here

Path 1: Take Your Battle Plan and Execute It Yourself

You’ve got clarity. You know your exit number. You know your gaps. You know what to fix first.

You execute it yourself or hire someone to do it for you.

Price: $97
(AI Profits Members: $47)


Path 2: Activate Command Center and Let AI Execute Your Battle Plan

This is where your Battle Plan becomes a living, breathing system that keeps you on track.

Command Center is the execution engine that:

EXIT STRATEGY TRACKING
Monitors your marketing to ensure it aligns with your exit goals. If marketing deviates and can’t self-correct, AI texts you: “We must talk.” Top strategies from The Profit Zone are discussed, you and AI decide which fits best, AI reminds you of your tasks so projects actually get completed.

THE ZEITGEIST (Content Currency)

  • Monitors trending topics, memes, language patterns
  • Updates your content to stay culturally relevant
  • Suggests timely angles for campaigns
  • Updates when your messaging feels “dated”

COMPETITIVE INTELLIGENCE

  • Monitors competitor product launches
  • Analyzes which features/products are getting traction
  • Identifies gaps in competitor offerings
  • Recommends YOUR next product/feature based on market demand + competitor weaknesses

THE PROFIT ZONE
Filled with power principles from Jay Abraham, Dan Kennedy, and other marketing legends – translated into immediately actionable strategies for YOUR business. Tagged for effort level, relevance, and estimated impact.

  • AI-guided implementation for each
  • Recurring principle tracking (monthly iterations)
  • Internal calendar integration
  • “Here’s what you need to do / here’s what I’ll do”
  • Follow-up and accountability

THE PROFIT ADVISOR
For when you’re faced with a situation and aren’t sure how to make the best decision.

THE NO-CLICK EXPERT
Getting your expertise documented and into the knowledge graph.

AI SOP ASSISTANT
Standard Operating Procedures … Because you can’t scale if you can’t replicate.

LAUNCH PLANNING WORKSHOP
Plan and execute product launches systematically.

GoHighLevel Integration
Everything auto-deploys: landing pages, email sequences, automations, tracking.  All branded, your colors, your logo, your voice.

 


 

Command Center runs your marketing AND gives you a menu of profit-multiplying strategies AND helps you implement them AND tracks the recurring ones AND keeps you accountable to your exit strategy.

Profit Map is the strategy. Command Center is the execution.

Most entrepreneurs skip the strategy and wonder why execution fails. You won’t.