Beyond CEO or CMO. Learn how to be a Chief Profit Engineer who dominates markets systematically.
In 2026, the businesses that win aren’t just well-run—they’re systematically engineered for profit. The Market Domination Institute transforms business leaders into Chief Profit Engineers who don’t guess, don’t hope, and don’t rely on tactics.
We teach you to engineer revenue using The Market Domination Matrix—9 interconnected domains supercharged with AI through the AI Profit Engineer platform.
However, Foundation certification doesn’t teach you ABOUT profit engineering.
It makes you someone who DOES profit engineering.
12 weeks. 4 Business Building Actions implemented. Real results.
A Chief AI Profit Engineer is a business leader who:
✓ Thinks strategically across 9 domains – Not just “marketing,” but the intersection of strategy, psychology, economics, systems thinking, culture, technology, creativity, data, and philosophy
✓ Uses AI as strategic partner – For analysis, pattern recognition, strategic conversation, and decision support—not just content generation
✓ Engineers businesses toward specific outcomes – Builds for $5M exits, recurring revenue models, category ownership—whatever the goal, there’s a system
✓ Makes decisions from proven frameworks, not guesswork– Can explain WHY a strategy will work before spending a dollar
✓ Dominates markets systematically – Like Nike in athletic shoes or Red Bull in energy drinks—clear market leadership through engineered systems
Whether you’re a founder, CEO, CMO, or wearing all three hats—becoming a Chief Profit Engineer means you architect growth instead of chase it.
Work through Modules 1-5 in the software. The AI guides you through strategic decisions—positioning, offers, brand, marketing strategy, core assets.
By Week 3:
You’re not learning theory. You’re building your actual strategic foundation.
This is where most people stall. Not you.
You implement 4 Business Building Actions:
Each 2-week cycle:
Week A:
Week B:
Live coaching throughout. Obstacle clearing. Accountability. Peer learning from others implementing different actions.
By Week 11: 4 Business Building Actions implemented. Real conversations had. Real deals closed. Real assets created. Real results (even if early).
You’ve proven you can do this. Not in theory. In practice.
Other certifications: Watch videos. Pass test. Get credential. Never implement anything.
CPE: Implement 4 profit-multiplying actions during the certification. The credential proves you DID it, not that you learned about it.
The AI handles the complex execution. You handle the human parts—the conversations, relationships, and decisions that multiply profits.
By Week 12, you’re not “certified in profit engineering.”
You ARE a profit engineer.
✅ Business owners who want to actively multiply profits (not just run on autopilot)
✅ Entrepreneurs building toward a specific exit
✅ Consultants who want to offer profit engineering as a premium service
✅ Agency leaders who want to differentiate with strategic value (not just campaign execution)
✅ Marketing leaders who want to be strategic partners, not order-takers
✅ Career builders who want credentials that prove capability, not just course completion
Don’t have your own business?
You can implement Business Building Actions for a client or partner business. Bring your own, or we’ll try to match you with a business that wants a Profit Engineer in training. (No guarantees on matching, but we’ll try.)
❌ People who want passive income without effort
❌ People who want to learn without doing
❌ People who aren’t willing to have uncomfortable conversations
❌ People who want the AI to do everything (it can’t shake hands)
❌ People looking for quick tactics instead of strategic capability
Early Bird: $3,497 (Save $1,500) Regular: $4,997
What’s Included:
Cohort Size: Limited to 20 students for hands-on coaching
Next Cohort: March 2026
Payment Plans Available:
CPE teaches you to implement Business Building Actions.
CMPE teaches you to implement them at an elite level—and to do it for others.
The Profit Zone gives you actions. CMPE courses give you deep frameworks:
Example:
Profit Zone action: “Create a joint venture program”
CMPE course (Build Your Tribe or similar): Deep framework for partnership psychology, deal structures, negotiation tactics, scaling JV programs, managing multiple partners, case studies of 7-figure JV launches
Two Paths:
Path A: Domain Specialist
Path B: Integration Master
[Explore CMPE Master Track →]
[View Complete Course Catalog →]
Level | What It Proves | How You Get There |
Software User | You can follow the system | Use AI Profit Engineer |
Certified Profit Engineer (CPE) | You can IMPLEMENT profit-multiplying actions | Complete Foundation (12 weeks, 4 implementations) |
Certified Master Profit Engineer (CMPE) | Elite mastery + can do this for clients | CPE + 6 deep-dive courses |
Campaign execution, optimization, competitor monitoring, market tracking—the AI handles it.
You focus on what only humans can do: relationships, conversations, judgment, closing.
Dozens of Business Building Actions, but you only see 5 at a time—the ones most relevant to YOUR business right now, sorted by effort and ROI.
No paralysis. Just: “Here’s what would move the needle.”
CPE isn’t “learn about profit engineering.” It’s “implement 4 profit-multiplying actions with coaching support.”
The credential proves capability, not just course completion.
Recurring actions get scheduled. Reminders sent. Follow-ups tracked.
You and the AI work as partners. You do the human parts. It does the rest.
Live coaching. Peer community. Accountability.
When you hit obstacles, you have support. When you need to push through discomfort, you have backup.
Sue predicted the semantic web revolution in 2008. Filed Market Domination Solutions LLC in 2010. Created a comprehensive semantic web course in 2013 teaching “Context is King” years before zero-click search validated her thesis.
Her background:
Her philosophy:
“Most business owners are too busy working IN their business to work ON it. The AI handles the ‘in.’ I teach you the ‘on.’ Together, you multiply profits instead of just maintaining them.”
Get AI Profit Engineer running your marketing. Experience the autopilot. See what the Profit Zone offers.
Software launches January 15, 2026.
Join Foundation. Build your foundation. Implement 4 Business Building Actions. Become a Certified Profit Engineer.
First cohort: March 2026. Limited to 20 students.
Not sure which path is right? Book a call. We’ll discuss your situation and what makes sense.
The businesses that dominate in 2026 and beyond won’t be the ones with the best tactics.
They’ll be the ones with systematic profit engineering led by strategists who think across 9 domains, use AI as infrastructure, and refuse to guess.
Join the next Foundation cohort.
12 weeks. 30 students. Complete transformation.
The Market Domination Institute is part of Market Domination Solutions, founded by Sue Bell. Since 2005, we’ve been building the systems that dominate markets.
