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COURSE CATALOG

CERTIFIED MASTER PROFIT ENGINEER

Deep-Dive Specializations for CMPEs

After completing Foundation and Strategic Lab, Certified AI Profit Engineers can pursue advanced specialization through deep-dive courses across multiple domains.

CMPE Requirements: Complete 6 courses (or course-equivalents) from the catalog below.

Two Paths to CMPE:

  • Path A: Domain Specialist – Choose any 6 courses based on your leverage points
  • Path B: Integration Master – THE GRAND UNIFIED FIELD THEORY (counts as 3) + 3 electives

All courses include:

  • Self-paced video lessons and frameworks
  • Monthly live office hours with Sue or senior instructors
  • Community discussion and peer learning
  • Lifetime access to course materials
  • Case studies and real-world applications
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    📈 EXIT STRATEGY & BUSINESS MODEL CATEGORY

    For builders focused on creating sellable, valuable businesses

    Liquidity Event Accelerator

    “Build a 7-figure exit in 18-36 months”

    Master the art and science of building businesses designed to sell. You’ll learn what creates sale value, how to reverse-engineer exit timelines, what acquirers look for, and how to eliminate red flags that kill valuations.

    What You’ll Master:

    • Business valuation drivers across different industries
    • The 5 exit types and which fits your goals
    • Working backward from exit goal to current strategy
    • What makes businesses sellable vs. unsellable
    • Due diligence preparation and value multiplication
    • Strategic positioning for acquisition

    Perfect for: Anyone building to sell, seeking funding, or maximizing business value

    Duration: 4-6 weeks
    Format: Self-paced + Monthly office hours
    Investment: $997
    Counts as: 1 course toward CMPE

    The Subscription Advantage

    Formerly: Recurring Revenue Re-Engineer “Turn any offer into recurring revenue with 80% margins”

    Transform one-time transactions into predictable recurring revenue. Learn the psychology of subscription retention, how to productize services, tiered pricing architecture, and the mathematics that make recurring revenue multiply business valuations.

    What You’ll Master:

    • Psychology of recurring revenue (why customers stay vs. churn)
    • Productizing services into subscription models
    • Tiered pricing architecture (good/better/best)
    • Retention mechanics that actually work
    • Upsell/cross-sell within subscription models
    • How recurring revenue compounds valuation (the math)

    Perfect for: Service providers, SaaS founders, anyone wanting predictable revenue

    Duration: 4-6 weeks
    Format: Self-paced + Monthly office hours
    Investment: $997
    Counts as: 1 course toward CMPE

    The Profit Ladder

    Formerly: Customer Ascension Matrix “Engineer the exact next offer for every buyer segment”

    Design product ladders that maximize customer lifetime value. Learn to map customer journey stages to offers, create natural ascension paths, identify behavioral triggers at each stage, and build automated systems that guide customers up your value ladder.

    What You’ll Master:

    • Journey stage mapping to offer architecture
    • Product ladder design (lead magnet → core → premium → elite)
    • Behavioral triggers at each ascension point
    • The economics of customer ascension (LTV maximization)
    • When to add tiers vs. when you’re overcomplicating
    • Automated ascension systems

    Perfect for: Multi-product businesses, coaches/consultants, course creators

    Duration: 4-6 weeks
    Format: Self-paced + Monthly office hours
    Investment: $997
    Counts as: 1 course toward CMPE

    Profit Leak Forensics

    “Find the 7 hidden places your money disappears”

    Conduct forensic audits to discover hidden profit opportunities in your existing business. Learn the 7 common profit leaks, margin analysis techniques, customer acquisition inefficiency detection, and how to plug leaks that most businesses never see.

    What You’ll Master:

    • The 7 common profit leaks and diagnostic framework
    • Margin analysis across products/services/channels
    • Customer acquisition cost inefficiency detection
    • Operational waste identification
    • Pricing architecture problems (leaving money on table)
    • Retention failures that destroy LTV
    • Complete forensic audit methodology

    Perfect for: Established businesses with revenue but weak profit margins

    Duration: 4-6 weeks
    Format: Self-paced + Monthly office hours
    Investment: $997
    Counts as: 1 course toward CMPE

    🎯 MARKET POSITIONING & DIFFERENTIATION CATEGORY

    For practitioners fighting commoditization or stuck in competitive markets

    Category Creation Playbook

    Formerly: Category King Crusher “Own a NEW category instead of competing in red oceans”

    Learn to create and dominate new market categories rather than competing in crowded existing ones. Master the “new game” framework, linguistic ownership, competitive repositioning, and the risks and rewards of category creation.

    What You’ll Master:

    • Category creation vs. category competition (and why it matters)
    • The “new game” framework (redefining the playing field)
    • Language ownership (how to own the terminology)
    • Competitive repositioning (making competition irrelevant)
    • Case studies: Brands that created and dominated categories
    • Risk mitigation in category creation

    Perfect for: Businesses stuck in competitive markets, innovators with new approaches

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    The Authority Engine

    Formerly: Authority Positioning OS “Become the ONLY choice in your niche”

    Build preeminent authority positioning that makes you the only logical choice. Learn the authority pyramid, thought leadership architecture, media strategy for authority building, and how to charge premium prices through authority alone.

    What You’ll Master:

    • Preeminence vs. prominence (why being well-known isn’t enough)
    • The authority pyramid (visibility → credibility → authority → preeminence)
    • Thought leadership and intellectual property creation
    • Media strategy for authority building
    • The “trusted advisor” positioning model
    • Premium pricing through authority positioning

    Perfect for: Consultants, experts, B2B service providers, thought leaders

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    The Uncopyable Advantage

    Formerly: AI Marketing Moat Builder “Make your marketing impossible for competitors to replicate”

    Build sustainable competitive advantages in the AI age. Learn to use proprietary data as moat, custom AI training for advantage, network effects and community, and strategic clarity that competitors can copy tactics from but never thinking.

    What You’ll Master:

    • Sustainable competitive advantages in the AI era
    • Proprietary data as moat (what to track that competitors can’t)
    • Custom AI training and competitive advantage
    • Network effects and community as defensive moat
    • The “strategic clarity” moat (copy tactics, not thinking)
    • Case studies: AI-proof competitive advantages

    Perfect for: Businesses worried about AI commoditization, strategic thinkers

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    Build Your Tribe

    Formerly: Tribe Architect Mastery “Turn customers into a movement that defends your market position”

    Create communities and movements around your brand. Master tribe psychology, tribal identity elements, rituals and symbols that bind communities, platform architecture, and how to monetize community without destroying it.

    What You’ll Master:

    • Tribe psychology (what makes people identify with groups)
    • The 5 elements of strong tribal identity
    • Rituals, language, and symbols that bind tribes
    • Community platform architecture (where and how to gather)
    • Monetizing community without destroying trust
    • Turning customers into crusaders (advocacy systems)

    Perfect for: Community builders, movement leaders, membership businesses

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    💰 OFFER DESIGN & CONVERSION CATEGORY

    For practitioners with traffic but weak conversion or monetization

    Irresistible Offer Stress-Test

    “Will this offer print money or flop? (Score 1-100)”

    Learn to evaluate and design offers before you launch them. Master the 12 elements of irresistible offers, offer scoring frameworks, psychological triggers in offer design, risk reversal architecture, and how to stack bonuses that multiply perceived value.

    What You’ll Master:

    • The 12 elements of irresistible offers
    • Offer scoring framework (evaluate before launch)
    • Psychological triggers in offer design
    • Risk reversal and guarantee architecture
    • Scarcity and urgency (real vs. manufactured)
    • Bonus stacking methodology
    • Case studies: Offers that crushed vs. offers that bombed

    Perfect for: Anyone launching products, consultants designing packages

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    THE GRAND UNIFIED FIELD THEORY OF MARKETING

    “Strategic mastery for market dominators”

    The complete synthesis: Robert Greene’s frameworks (Mastery, Power, Competitive Strategy) + Jay Abraham’s profit engineering principles (leverage, preeminence, exponential growth) + all 9 domains of the Market Domination Matrix.

    This 12-week capstone isn’t just integration—it’s complete strategic mastery. The mathematical, psychological, and strategic foundations that separate profit engineers from everyone else.

    What You’ll Master:

    • Strategic thinking through Greene’s frameworks (Mastery, Power, Warfare)
    • Profit engineering through Abraham’s principles (Three Ways to Grow, Leverage, Preeminence, Super-Synthesis)
    • Complete 9-domain integration applied to YOUR business
    • The scientific testing protocol that ensures continuous learning
    • Empire-building mindset and long-term strategic thinking
    • Your personalized 10-year strategic vision

    Week-by-Week:

    • Week 1: Strategic Foundation & Growth Mathematics
    • Week 2: Value Creation & Preeminence
    • Week 3: Risk Reversal & Bold Action
    • Week 4: Authority & Relational Capital
    • Week 5: Leverage & Strategic Control
    • Week 6: Competitive Advantage & Hidden Profits
    • Week 7: Tribe Building & Customer Lifetime Value
    • Week 8: Category Ownership & USP Mastery
    • Week 9: No-Click Dominance & Maven Authority
    • Week 10: Cross-Industry Innovation & Mastery
    • Week 11: Exponential Growth & Empire Vision
    • Week 12: The Complete Synthesis

    Deliverables:

    • Your complete strategic playbook
    • 10-year empire vision narrative
    • AI Grandmaster Agent (custom-trained on your business)
    • Weekly strategic implementations in your business

    Perfect for: Ambitious leaders building significant businesses, those ready for PhD-level strategic integration, market dominators who refuse to compete—they dominate

    Duration: 12 weeks (intensive capstone) Format: Weekly live Strategic Council sessions (not just office hours) + Self-paced implementation Investment: $4,997 Counts as: 3 courses toward CMPE

    Note: This is the Path B capstone course. You can take it standalone or as part of the Integration Master track.

    🚀 GROWTH & SCALE CATEGORY

    For practitioners ready to pour gas on the fire

    Trend Arbitrage

    Formerly: Zeitgeist Arbitrage Engine “Capitalize on trends 72 hours before competitors”

    Master trend detection and rapid response marketing. Learn the Zeitgeist monitoring system, how to spot signals before they’re obvious, differentiate trends from fads, and build a “trend radar” into your business operations.

    What You’ll Master:

    • Trend detection methodology (spot signals early)
    • The Zeitgeist monitoring system (AI-powered tracking)
    • Rapid response marketing (capitalize before window closes)
    • Trend vs. fad differentiation (avoid getting burned)
    • Case studies: Businesses that rode waves successfully
    • Building a “trend radar” into your business

    Perfect for: Opportunistic entrepreneurs, content creators, e-commerce businesses

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    Engineer Virality

    Formerly: Viral Coefficient Optimizer “Turn 1 customer into 7 with zero ad spend”

    Design products and experiences that spread organically. Master viral mechanics, the viral coefficient formula, referral system architecture, network effects engineering, and when virality is the right strategy vs. the wrong one.

    What You’ll Master:

    • Viral mechanics (what actually makes things spread)
    • The viral coefficient formula and optimization
    • Referral system architecture (making it easy and rewarding)
    • Network effects engineering (growth compounds automatically)
    • Case studies: Products/businesses with viral growth
    • When virality works vs. when it’s the wrong strategy

    Perfect for: SaaS, apps, consumer products, community-driven businesses

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    No-Click Content Strategy (Core Course – Path A)

    “Dominate AI answers and own the context”

    Sue’s signature methodology that predicted the zero-click search revolution. Learn why “content is king” is dead, context-driven content architecture, optimizing for AI citations, knowledge graph strategy, and authority-based traffic without clicks.

    What You’ll Master:

    • Why “content is king” died (and what replaced it)
    • Context-driven content architecture
    • Optimizing for AI citations (Grok, Claude, ChatGPT, Perplexity)
    • Knowledge graph strategy (becoming the source AI quotes)
    • Authority-based traffic (traffic without clicks)
    • The future of search and discovery (and how to dominate it)

    Perfect for: Content creators, SEO professionals, authority-based businesses

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    🔒 RETENTION & LIFETIME VALUE CATEGORY

    For businesses with churn problems or underdeveloped customer relationships

    Predict & Prevent Churn

    Formerly: Anti-Churn Prophecy “Stop customer cancellations before they happen”

    Master churn prediction and prevention systems. Learn behavioral patterns that predict cancellation, customer health scoring, intervention strategies, the economics of retention, and onboarding architecture that starts retention on Day 1.

    What You’ll Master:

    • Behavioral patterns that predict churn (early warning signs)
    • Customer health scoring (who’s at risk)
    • Intervention strategies (what to do when someone’s leaving)
    • The economics of retention (why saving customers beats acquiring)
    • Onboarding architecture (retention starts on Day 1)
    • Long-term engagement systems (keeping customers active)

    Perfect for: Subscription businesses, SaaS, membership sites, service providers

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    🔬 TESTING & OPTIMIZATION CATEGORY

    For practitioners who want to master the diagnostic craft

    Advanced Campaign Optimization

    “The Data-Driven Profit Engineer”

    Master statistical and analytical foundations of systematic testing. Build confidence in data-driven decision-making whether you’re intimidated by numbers or want PhD-level capability.

    What You’ll Master:

    • Statistical foundations for marketers (no math PhD required)
    • Advanced testing methodologies (A/B, multivariate, sequential, Bayesian)
    • Root cause analysis frameworks (DMAIC, 5 Whys, Fishbone diagrams)
    • Building institutional knowledge systems that compound
    • How AI handles calculations while you make strategic decisions
    • Confidence intervals, significance testing, and avoiding false conclusions

    Perfect for: Number-phobes who want confidence + Data nerds who want depth

    Duration: 4-6 weeks Format: Self-paced + Monthly office hours Investment: $997 Counts as: 1 course toward CMPE

    Campaign Optimization Lab (Intensive – Counts as 2 Courses)

    “The 90-Day Diagnostic Intensive”

    Most marketers can run campaigns. Few can systematically diagnose and optimize them.

    This 12-week intensive develops the diagnostic eye through supervised practice across your entire campaign portfolio. Using AI to spot patterns faster than humanly possible, you’ll learn to diagnose failures in minutes, not days.

    What makes this different:

    • 🤖 AI-Powered Pattern Recognition: AI spots patterns across campaigns while you make strategic decisions
    • 🔬 Supervised Diagnostic Practice: Live coaching while you diagnose real campaigns (not hypotheticals)
    • 📊 Cross-Campaign Learning: Work on multiple campaign types simultaneously (email, social, paid, video, landing pages)
    • 🎯 90 Days of Practice: Pattern recognition that takes most marketers 5 years to develop
    • 🛠️ Software Evolution: Your optimization work refines the AI Profit Engineer platform’s capabilities
    • 💡 Institutional Knowledge: Build deep understanding of YOUR specific audience

    By Week 12, you’ll:

    • Diagnose campaign failures in minutes (not days)
    • Rely on AI + your own judgment (not external consultants)
    • Have built institutional knowledge about YOUR specific audience
    • Use software that auto-generates campaign assets based on what you’ve learned
    • Possess pattern recognition across multiple campaign types
    • Be self-sufficient in optimization (not dependent on “experts”)

    Prerequisites:

    • Must have campaigns currently running (or launching Week 1)
    • Foundation completion OR equivalent knowledge
    • 6-8 hours per week commitment

    Perfect for:

    • Post-Strategic Lab students who want optimization mastery
    • Experienced marketers needing systematic diagnostic capability
    • Consultants/agencies working with multiple clients
    • Data-phobic practitioners who avoid optimization
    • Anyone managing complex multi-channel marketing

    Format: AI-powered campaign analysis + Weekly 2-hour live coaching calls + Monthly AMAs Duration: 12 weeks (intensive) Investment: $1,497 (includes AI Profit Engineer platform access during lab) Counts as: 2 courses toward CMPE

    COURSE BUNDLES & TRACKS 

    Path A: Domain Specialist Bundle

    Choose your own 6-course curriculum

    Select any 6 courses from the catalog above based on your highest-leverage domains and business needs.

    À la carte pricing: 6 courses × $997 = $5,982 Bundle pricing: $4,997 (Save $985)

    Example combinations:

    • 6 standard courses: $4,997
    • Campaign Optimization Lab (2) + 4 standard courses: Mix of à la carte
    • Advanced Campaign Optimization + Campaign Optimization Lab (3 total) + 3 standard courses: Mix of à la carte

    Flexibility: Choose courses based on what your business needs most. No required courses (except for earning CMPE).

    Path B: Integration Master Bundle

    Complete strategic synthesis

    THE GRAND UNIFIED FIELD THEORY OF MARKETING (counts as 3 courses) + 3 elective courses of your choice.

    À la carte pricing: $4,997 (GUTFM) + 3 courses × $997 = $7,988 Bundle pricing: $5,997 (Save $1,991)

    Perfect for: Those who want complete strategic integration, Greene + Abraham + 9 Domains synthesized, PhD-level mastery

    PRICING SUMMARY

    Course Type Duration Investment CMPE Credit
    Standard Elective 4-6 weeks $997 1 course
    Advanced Campaign Optimization 4-6 weeks $997 1 course
    Campaign Optimization Lab 12 weeks $1,497 2 courses
    GUTFM 12 weeks $4,997 3 courses
    Path A Bundle (6 courses) Varies $4,997 Complete CMPE
    Path B Bundle (GUTFM + 3) Varies $5,997 Complete CMPE

    CMPE Alumni Pricing:

    • Standard courses: $697 (save $300)
    • GUTFM: $2,997 (save $2,000)
    • Campaign Optimization Lab: $1,197 (save $300)

    HOW TO CHOOSE YOUR COURSES

    Start With Your Biggest Leverage Point:

    If your biggest challenge is:

    📉 Weak business value/exit readiness → Start with Liquidity Event Accelerator
    🔄 One-time transactions (need recurring) → Start with The Subscription Advantage
    🎯 Commoditization/price competition → Start with Category Creation Playbook or The Authority Engine
    💰 Good revenue, weak profit margins → Start with Profit Leak Forensics
    📊 Campaigns underperform unpredictably → Start with Campaign Optimization Lab
    🚀 Ready to scale but need systematic growth → Start with Trend Arbitrage or Engineer Virality
    🔒 High churn/low retention → Start with Predict & Prevent Churn
    👥 Need community/tribe building → Start with Build Your Tribe
    🎁 Offers don’t convert well → Start with Irresistible Offer Stress-Test
    🧠 Want complete strategic mastery → Go directly to Path B (GUTFM + electives)

    FREQUENTLY ASKED QUESTIONS

    Q: Do I need to take courses in a specific order?

    A: No required sequence, but we recommend starting with your highest-leverage challenge. Some students take Campaign Optimization Lab early (to build diagnostic capability), then specialize in domain courses. Others go deep in domains first, then add testing mastery. Your choice.

    Q: Can I mix courses from different categories?

    A: Absolutely. Most students do. You might take Liquidity Event Accelerator + Campaign Optimization Lab + Category Creation + The Authority Engine + Predict & Prevent Churn + No-Click Content = 6 courses = CMPE.

    Q: How long does it take to complete CMPE Master Track?

    A: Depends on your pace:

    • Fast track: 6-8 months (taking courses back-to-back)
    • Moderate pace: 10-12 months (allowing integration time between courses)
    • Leisurely pace: 18-24 months (one course every 2-3 months)

    Most students complete in 9-12 months.

    Q: Can I start with GUTFM or should I take other courses first?

    A: You can start with GUTFM if you want the complete synthesis immediately. However, many students prefer to complete 2-3 domain courses first, then take GUTFM as their capstone (it synthesizes everything more powerfully when you have domain depth). Your choice—there’s no wrong path.

    Q: What if I want to take more than 6 courses?

    A: Great! Additional courses beyond the 6 required count toward your annual CMPE maintenance requirement. Complete 2-3 extra courses and you’ve pre-paid maintenance for 2-3 years. Plus you get CMPE Alumni pricing ($697 vs. $997) on all courses after your first 6.

    Q: Are there any prerequisites for specific courses?

    A: Only Campaign Optimization Lab requires prerequisites (must have campaigns running + Foundation knowledge). All other courses assume you’ve completed Foundation + Strategic Lab, but no course-specific prerequisites.

    Q: Can I take courses before completing Strategic Lab?

    A: Not recommended. Strategic Lab is where you apply frameworks to real execution. Taking CMPE courses before Strategic Lab means you’re learning advanced tactics without execution foundation. Complete Strategic Lab first, then specialize.

    Exception: If you’re an experienced marketer with proven results, you may be able to skip Strategic Lab and go directly into CMPE courses. Apply for evaluation.

    Q: What’s included in “monthly office hours”?

    A: Each course has 60-90 minute monthly live sessions with Sue or senior instructors. Bring questions, case studies, or challenges related to that course’s domain. Hot seat coaching, Q&A, and peer learning. Recorded if you can’t attend live.

    Q: Do courses ever update or add new content?

    A: Yes. As marketing evolves (especially AI capabilities), courses are updated quarterly. You have lifetime access, so you automatically get updates. This is another reason the subscription model (CMPE Membership) was attractive to some—continuous access to evolving content.

    Q: Can I get 1-on-1 coaching instead of taking courses?

    A: Yes, but it’s separate from CMPE. Private coaching is available ($500-$1,000/hour depending on scope). However, it doesn’t count toward CMPE certification. CMPE proves you’ve completed systematic education, not just bought coaching time.

    Q: What if I want to teach these frameworks to my team or clients?

    A: CMPE commercial licensing allows you to use frameworks with clients and train internal teams. You cannot certify others as CPEs (only we can), and you cannot white-label or resell the courses. Licensing details provided during CMPE completion.

    READY TO PURSUE MASTERY?

    Step 1: Identify Your Leverage Point

    What’s your biggest challenge or opportunity? Start there.

    Take the CMPE Course Selector Quiz → (2 minutes – recommends your optimal starting courses)

    Step 2: Choose Your Path

    Path A: Domain Specialist – Choose 6 courses based on needs
    Path B: Integration Master – GUTFM + 3 electives for complete synthesis

    Not sure? Book a consultation and we’ll recommend your optimal path.

    Step 3: Enroll & Begin

    Most courses start monthly. Campaign Optimization Lab starts quarterly.

    Browse Available Start Dates →

    CHOOSE YOUR PATH TO CMPE

    Path A: Domain Specialist

    Choose any 6 courses based on your leverage points

    $4,997 (Save $985 vs. à la carte)

    Build My Custom Curriculum →

    Path B: Integration Master

    GUTFM (3 courses) + 3 electives = Complete synthesis

    $5,997 (Save $1,991 vs. à la carte)

    Enroll in Integration Master Track →

    Individual Courses

    Take courses à la carte as needed

    $997 each (or $1,497 for Campaign Optimization Lab)

    Browse All Courses →

    Not Sure Which Path?

    Book a Free Course Selection Consultation →

    We’ll discuss your business, goals, and challenges, then recommend your optimal course sequence.

    ALREADY A CMPE? CONTINUE YOUR MASTERY

    CMPE Alumni Pricing:

    • Standard courses: $697 (save $300)
    • GUTFM: $2,997 (save $2,000)
    • Campaign Optimization Lab: $1,197 (save $300)

    Maintenance Requirement: 1 course every 12 months to maintain active CMPE status.

    Browse Courses with Alumni Pricing →

    The Market Domination Institute is part of Market Domination Solutions, founded by Sue Bell. Since 2005, we’ve been building the systems that dominate markets. Now we’re teaching the elite few who refuse to be ordinary.

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