Elite Specialization for Practitioners Who Refuse to Be Ordinary

You’ve mastered the foundation. You’ve executed with results. You understand how the 9 domains interconnect.

Now it’s time to go deeper.

The Certified Master Profit Engineer (CMPE) designation is for practitioners who want elite-level mastery in specific domains or advanced strategic applications.

This isn’t about learning more tactics. It’s about developing uncommon capabilities that separate you from every other marketer, consultant, or entrepreneur in your space.

CMPE holders don’t compete. They dominate.

WHAT IS A CERTIFIED MASTER PROFIT ENGINEER?

A Certified Master Profit Engineer is a practitioner who has:

✓ Completed the foundational pathway – Foundation + Strategic Lab
✓ Achieved measurable results – Proven ability to execute strategy, not just understand it
✓ Specialized deeply – 6+ advanced courses in strategic domains
✓ Demonstrated mastery – Can synthesize complex multi-domain problems under real conditions
✓ Maintained currency – Commits to ongoing learning (1 course annually)

The CMPE designation signals:
You’re not a “marketing generalist.” You’re a strategic specialist with deep expertise across multiple high-value domains.

You don’t chase trends. You engineer outcomes using frameworks that compound over time.

You don’t compete on price. You command premium positioning because of uncommon capability.

WHY PURSUE CMPE?

For Consultants & Fractional CMOs:

The Problem: You’re competing with thousands of “marketing consultants” who all sound the same.

The Solution: CMPE differentiates you. It proves:

• You have systematic methodology (not just “experience”)
• You think strategically across 9 domains (not just tactics)
• You’ve invested in mastery (not weekend certifications)
• You achieve results (Foundation + Lab completion proves it)

The Outcome:

• Command 2-3x higher rates than generalist consultants
• Attract better clients (strategic leaders, not penny-pinchers)
• Get listed in our “Find a CMPE” directory (inbound leads)
• Access commercial licensing for frameworks/tools

For Founders & Entrepreneurs:

The Problem: You’ve built a business, but you’re plateaued. You need advanced capabilities to break through.

The Solution: CMPE specialization gives you unfair advantages:

• Liquidity Event Accelerator: Engineer a 7-figure exit in 18-36 months
• Category King Crusher: Own a NEW category instead of competing in red oceans
• Recurring Revenue Re-Engineer: Transform any offer into subscription model with 80% margins
• Viral Coefficient Optimizer: Turn 1 customer into 7 with zero ad spend

The Outcome:

• Break through growth ceilings
• Build sellable, valuable businesses (not just income streams)
• Develop capabilities competitors can’t copy
• Achieve exit goals faster than you could alone

For Marketing Leaders (CMOs, VPs, Directors):

The Problem: You need to prove strategic value, not just execute campaigns.

The Solution: CMPE positions you as Chief AI Profit Engineer, not “marketing manager.”

The Outcome:

• C-suite sees you as strategic partner (not cost center)
• Command compensation commensurate with impact
• Future-proof your career (AI-proof strategic thinking)
• Position for promotion or better opportunities

CMPE REQUIREMENTS

Prerequisites:

✅ Complete CPE Foundation (12 weeks)
✅ Complete Strategic Lab (12 weeks)
✅ Demonstrate measurable results (proof of execution capability)

Master Track Requirements:

Complete 6 deep-dive courses via one of two paths:

PATH A: Balanced Mastery Track

• 3 Core Courses (required):
  1. Liquidity Event Accelerator – Exit strategy mastery
  2. No-Click Content Strategy – Sue’s unique IP on context-driven marketing
  3. Strategic Integration Masterclass – 9-domain synthesis in complex scenarios
• 3 Electives (your choice from catalog)

PATH B: Strategic Empire Track (Advanced/Edgy)

• 1 Capstone Course (required):
  • THE GRAND UNIFIED FIELD THEORY OF MARKETING (12 weeks) – Mastery, power, and strategic warfare principles applied to marketing
• 2 Electives (your choice from catalog)

Maintenance Requirement:

✓ Complete 1 new elective every 12 months to maintain active CMPE status

This ensures your skills stay current and you’re continuously developing mastery.

DEEP-DIVE COURSE CATALOG

Each course is 4-6 weeks intensive (Grand Unified Field Theory is 12 weeks).

Format: Self-paced content + monthly live office hours + community discussion

📈 EXIT STRATEGY & BUSINESS MODEL

For builders focused on creating sellable, valuable businesses

Liquidity Event Accelerator (Core Course – Path A)

“How do I build a 7-figure exit in 18-36 months?”

You’ll learn:

• Business valuation drivers (what actually creates sale value)
• The 5 exit types and which fits your goals
• Reverse-engineering exit timelines (working backward from goal)
• What acquirers/buyers look for (and how to build it in)
• Red flags that kill valuations (and how to eliminate them)
• Strategic positioning for acquisition vs. lifestyle vs. legacy

Who this is for: Anyone building to sell, seeking funding, or wanting to maximize business value

Recurring Revenue Re-Engineer

“Turn any offer into 3+ subscription tiers with 80% margins”

You’ll learn:

• The psychology of recurring revenue (why customers stay vs. churn)
• Productizing services into subscriptions
• Tiered pricing architecture (good, better, best)
• Retention mechanics (what actually keeps subscribers)
• Upsell/cross-sell within subscription models
• The math of recurring revenue (why it compounds valuation)

Who this is for: Service providers, SaaS founders, anyone wanting predictable revenue

Customer Ascension Matrix

“What’s the exact next offer for every buyer segment?”

You’ll learn:

• Mapping customer journey stages to offers
• Product ladder architecture (lead magnet → core → premium → elite)
• Behavioral triggers at each ascension point
• The economics of ascension (LTV maximization)
• When to add tiers vs. when you’re complicating unnecessarily
• Automated ascension systems

Who this is for: Multi-product businesses, coaches/consultants, course creators

Profit Leak Forensics

“Find the 7 hidden places your money disappears”

You’ll learn:

• The 7 common profit leaks (and how to diagnose yours)
• Margin analysis across products/services
• Customer acquisition inefficiency detection
• Operational waste identification
• Pricing architecture problems (leaving money on table)
• Retention failures that kill LTV
• The forensic audit framework

Who this is for: Established businesses with revenue but weak profit margins

🎯 MARKET POSITIONING & DIFFERENTIATION

For practitioners fighting commoditization or stuck in red oceans

Category King Crusher

“How do I own a NEW category instead of competing in a red ocean?”

You’ll learn:

• Category creation vs. category competition (why it matters)
• The “new game” framework (redefining the playing field)
• Language ownership (how to own the terminology)
• Competitive repositioning (making competition irrelevant)
• Case studies: Brands that created categories and dominated
• The risks of category creation (and how to mitigate)

Who this is for: Businesses stuck in competitive markets, innovators with new approaches

Authority Positioning OS

“Become the ONLY choice in your niche”

You’ll learn:

• Preeminence vs. prominence (why being “well-known” isn’t enough)
• The authority pyramid (visibility → credibility → authority → preeminence)
• Thought leadership architecture (creating intellectual property)
• Media strategy for authority building
• The “trusted advisor” positioning model
• How to charge premium prices through authority alone

Who this is for: Consultants, experts, B2B service providers

AI Marketing Moat Builder

“Make your marketing uncopyable by competitors”

You’ll learn:

• Sustainable competitive advantages in the AI age
• Proprietary data as moat (what to track that competitors can’t replicate)
• Custom AI training (building your own AI advantage)
• Network effects and community as moat
• The “strategic clarity” moat (competitors can copy tactics but not thinking)
• Case studies: Businesses building AI-proof competitive advantages

Who this is for: Businesses worried about AI commoditization, strategic thinkers

Tribe Architect Mastery

“Build communities and movements that create competitive moats”

You’ll learn:

• Tribe psychology (what makes people identify with groups)
• The 5 elements of strong tribal identity
• Rituals, language, and symbols that bind tribes
• Community platform architecture (where and how to gather)
• Monetizing community without destroying it
• Turning customers into crusaders (advocacy systems)

Who this is for: Community builders, movement leaders, membership businesses

💰 OFFER DESIGN & CONVERSION

For practitioners with traffic but weak conversion or monetization

Irresistible Offer Stress-Test

“Will this offer print money or flop?” (Score 1-100)

You’ll learn:

• The 12 elements of irresistible offers
• Offer scoring framework (evaluate before you launch)
• Psychological triggers in offer design
• Risk reversal and guarantee architecture
• Scarcity and urgency (real vs. manufactured)
• Bonus stacking methodology
• Case studies: Offers that worked vs. offers that bombed

Who this is for: Anyone launching new products, consultants designing client packages

THE GRAND UNIFIED FIELD THEORY OF MARKETING (12-Week Capstone – Path B)

“Strategic mastery for empire builders”

This is the advanced integration course that synthesizes principles from Robert Greene’s Mastery, The 33 Strategies of War, and The 48 Laws of Power and applies them to modern marketing and business building.

What makes this different:

• 12 weeks (vs. 4-6 for other courses)
• Live weekly “Strategic Council” sessions (not just office hours)
• Integration of all 9 domains through lens of power, strategy, and mastery
• Real-world application to YOUR empire-building goals
• AI Grandmaster Agent (custom-trained on these principles)

You’ll master:

• Strategic positioning and competitive warfare
• Building movements and tribes (not just audiences)
• Long-term strategic thinking (10-year vision)
• Power dynamics in business relationships
• Category ownership and linguistic dominance
• The intersection of psychology, culture, and strategic advantage

Deliverables:

• Your 10-year empire vision narrative
• Complete strategic war plan
• Tribal architecture for your movement
• AI Grandmaster Agent personalized to your business
• GRANDMASTER credential (beyond standard CMPE)

Who this is for: Ambitious leaders building significant businesses, not just income streams. Those ready for advanced, edgy strategic thinking. Those who want to dominate categories, not participate in them.

Note: This course uses warfare and power metaphors in professionally-appropriate ways. It’s bold, but not reckless. Strategic, but ethical.

🚀 GROWTH & SCALE

For practitioners ready to pour gas on the fire

Zeitgeist Arbitrage Engine

“Make money from trends 72 hours before anyone else”

You’ll learn:

• Trend detection methodology (spotting signals before they’re obvious)
• The Zeitgeist monitoring system (AI-powered trend tracking)
• Rapid response marketing (capitalize before window closes)
• Trend vs. fad differentiation (avoid getting burned)
• Case studies: Businesses that rode waves successfully
• How to build a “trend radar” into your business

Who this is for: Opportunistic entrepreneurs, content creators, e-commerce businesses

Viral Coefficient Optimizer

“Turn 1 customer into 7 with zero ad spend”

You’ll learn:

• Viral mechanics (what actually makes things spread)
• The viral coefficient formula (and how to improve yours)
• Referral system architecture (making it easy and rewarding)
• Network effects engineering (growth compounds automatically)
• Case studies: Products/businesses with viral growth
• When virality works vs. when it’s the wrong strategy

Who this is for: SaaS, apps, consumer products, community-driven businesses

No-Click Content Strategy (Core Course – Path A)

“Sue’s unique IP: Why context is king and how to dominate AI answers”

This is Sue’s signature methodology that predicted the zero-click search revolution.

You’ll learn:

• Why “content is king” is dead (and what replaced it)
• Context-driven content architecture
• Optimizing for AI citations (Grok, Claude, ChatGPT, Perplexity)
• Knowledge graph strategy (becoming the source AI quotes)
• Authority-based traffic (without clicks)
• The future of search and discovery (and how to win it)

Who this is for: Content creators, SEO professionals, anyone building authority-based businesses

🔒 RETENTION & LIFETIME VALUE

For businesses with churn problems or underdeveloped customer relationships

Anti-Churn Prophecy

“Predict and prevent customer cancellations before they happen”

You’ll learn:

• Behavioral patterns that predict churn (the early warning signs)
• Customer health scoring (who’s at risk)
• Intervention strategies (what to do when someone’s about to leave)
• The economics of retention (why saving customers beats acquiring new ones)
• Onboarding architecture (retention starts on Day 1)
• Long-term engagement systems (keeping customers active)

Who this is for: Subscription businesses, SaaS, membership sites, service providers

HOW MASTER TRACK WORKS

Course Format:

Each deep-dive course (except Grand Unified Field Theory) follows this structure:

Weeks 1-4 (or 1-6 depending on course):

• Self-paced video lessons and frameworks
• Weekly implementation assignments
• AI-guided strategic exercises
• Case study analysis

Monthly Live Office Hours:

• Q&A with Sue or senior instructors
• Hot seat coaching on specific challenges
• Student case presentations
• Advanced applications discussion

Community Forum:

• Course-specific discussion threads
• Peer feedback and support
• Resource sharing
• Ongoing learning beyond course completion

Timeline:

Typical Student Journey:

• Month 1-2: Core Course #1
• Month 3-4: Core Course #2
• Month 5-6: Core Course #3
• Month 7-8: Elective #1
• Month 9-10: Elective #2
• Month 11-12: Elective #3

Total time: 6-12 months depending on pace

Or, if taking Strategic Empire Track:

• Months 1-3: Grand Unified Field Theory (12 weeks)
• Months 4-6: Elective #1
• Months 7-9: Elective #2

CMPE BENEFITS

Once you complete your 6 courses and earn CMPE designation, you receive:

🏆 Elite Credential

• Certified Master Profit Engineer (CMPE) designation
• Digital badge for LinkedIn, website, email signature
• Listed in “Find a CMPE” directory on marketdomination.solutions
• Certificate suitable for framing

💼 Commercial Advantages

For Consultants/Agencies:

• Commercial licensing to use frameworks with clients
• White-label options for select tools (application required)
• Affiliate program (earn commissions referring clients to Institute)
• Co-marketing opportunities (featured in our case studies/content)

For All CMPEs:

• Premium positioning (justify 2-3x higher rates)
• Differentiation from “marketing generalists”
• Proven methodology (not just “experience”)
• Ongoing credibility (annual course requirement shows commitment)

🎓 Ongoing Learning & Community

• Access to all CMPE-only community forums
• Quarterly CMPE Strategy Summits (advanced topics, networking)
• Early access to new courses and features
• Priority support and coaching opportunities
• Potential to become guest instructor or TA (for elite CMPEs)

📈 Career & Business Impact

Consultants report:

• 40-60% rate increases after CMPE
• Better quality clients (strategic vs. tactical buyers)
• Reduced sales cycle (credential pre-sells capability)

Entrepreneurs report:

• Breaking through growth plateaus
• Achieving exit goals faster
• Building more valuable, sellable businesses

Marketing Leaders report:

• Promotions and expanded responsibility
• C-suite treating them as strategic partners
• Confidence to navigate AI disruption

INVESTMENT

Individual Course Pricing:

Standard Courses (4-6 weeks): $697 each
Grand Unified Field Theory (12 weeks): $4,997

Master Track Bundles:

Path A: Balanced Mastery
3 Core Courses + 3 Electives = 6 courses total
$4,182 $3,997 (Save $1,185)

Path B: Strategic Empire
Grand Unified Field Theory + 2 Electives = 3 courses total
$6,391 $5,997 (Save $1,394)

Subscription Option:

CMPE Membership: $397/month

• Access to ALL deep-dive courses (new courses added quarterly)
• Automatic maintenance (no need to track annual requirement)
• Cancel anytime (but loses CMPE status if cancelled)
• Best for: People who want ongoing learning and guaranteed active status

MAINTENANCE REQUIREMENT

To maintain active CMPE status, you must complete 1 elective course per year.

Why?
Marketing evolves. AI capabilities expand. New opportunities emerge.

CMPE designation means you’re current, not just credentialed.

Options for Maintenance:

1. Take 1 new elective course annually ($697)
2. Subscribe to CMPE Membership ($397/month – automatic maintenance)
3. Attend Annual CMPE Summit + complete brief capstone project ($997)

If you don’t maintain:

• CMPE status becomes “Inactive” (still earned, but not current)
• Removed from “Find a CMPE” directory
• Lose access to CMPE-only community and benefits

Reactivation: Complete 1 elective to restore active status

WHO IS CMPE FOR?

✅ You Should Pursue CMPE If:

You’re a consultant or fractional CMO who:

• Wants to command premium rates (2-3x generalist consultants)
• Needs differentiation in crowded market
• Wants systematic methodology (not just “experience”)
• Plans to build a consulting practice or agency
• Values ongoing learning and mastery

You’re a founder or entrepreneur who:

• Is building for significant exit (7+ figures)
• Wants uncommon competitive advantages
• Has hit growth plateau and needs advanced capabilities
• Values strategic thinking over tactical execution
• Is committed to long-term mastery (not quick fixes)

You’re a marketing leader who:

• Wants C-suite to see you as strategic (not operational)
• Is positioning for promotion or better opportunities
• Needs to future-proof career against AI disruption
• Wants to develop genuine expertise (not superficial knowledge)
• Values credentials that prove capability

❌ You Should NOT Pursue CMPE If:

• You haven’t completed Foundation + Lab (prerequisites required)
• You’re looking for “quick wins” or tactical shortcuts
• You’re not willing to invest 6-12 months in deep learning
• You want passive income or minimal effort paths
• You’re satisfied with “good enough” vs. mastery

PATH TO CMPE: YOUR JOURNEY

Step 1: Complete Prerequisites

✅ Enroll in and complete CPE Foundation (12 weeks)
✅ Enroll in and complete Strategic Lab (12 weeks)
✅ Achieve measurable results (proof of execution)

Timeline: 24 weeks (6 months)

Step 2: Choose Your Master Track

Path A: Balanced Mastery
Best for: Well-rounded expertise across multiple domains

Path B: Strategic Empire
Best for: Ambitious builders ready for advanced integration and bold thinking

Decision factors:

• Your business goals (lifestyle vs. empire)
• Your risk tolerance (conservative vs. edgy)
• Your learning style (breadth vs. depth)
• Your timeline (Path A faster, Path B deeper)

Step 3: Complete Your 6 Courses

Timeline: 6-12 months depending on pace

Typical pace:

• Full-time entrepreneurs: 6-8 months
• Part-time/employed: 10-12 months
• Fast track (subscription model): 6 months

Step 4: Earn CMPE Designation

Once you complete your 6 courses:

• ✅ CMPE credential issued
• ✅ Added to “Find a CMPE” directory
• ✅ Access to CMPE-only community and benefits
• ✅ Invited to next CMPE Strategy Summit

Step 5: Maintain Active Status

Complete 1 elective annually OR maintain CMPE Membership

FREQUENTLY ASKED QUESTIONS

Q: Can I pursue CMPE without completing Foundation and Lab?

A: No. Foundation + Lab are prerequisites. They prove you have the foundational mastery required for advanced coursework.

Q: Can I take courses without pursuing CMPE designation?

A: Yes. Courses are available à la carte. You don’t have to commit to the full CMPE track. However, the bundle pricing offers significant savings if you do plan to complete 6 courses.

Q: How long do I have to complete the 6 courses?

A: There’s no time limit. Most students complete in 6-12 months, but you can go at your own pace.

Q: Can I switch from Path A to Path B (or vice versa)?

A: Yes. You can change paths anytime. Courses count toward whichever path you ultimately complete.

Q: What if I complete more than 6 courses?

A: Great! Additional courses beyond the 6 required count toward your annual maintenance requirement. Complete 2-3 extra courses and you’ve pre-paid your maintenance for 2-3 years.

Q: Is Grand Unified Field Theory required for CMPE?

A: Only if you choose Path B (Strategic Empire Track). Path A doesn’t require it, though you can take it as an elective if interested.

Q: Can I take Grand Unified Field Theory without pursuing CMPE?

A: Yes. It’s available as a standalone course ($4,997). However, if you later decide to pursue CMPE Path B, it counts as your capstone.

Q: Are courses live or self-paced?

A: Self-paced content with monthly live office hours. You can complete lessons on your schedule, but live sessions provide coaching and community.

Q: What if I miss a live office hours session?

A: All sessions are recorded. However, live attendance is encouraged for Q&A and hot seat coaching.

Q: Will I get access to new courses added in the future?

A: If you’re on CMPE Membership ($397/month), yes—all courses included. If you purchased individual courses or bundles, new courses are available for $697 each (or counted toward your annual maintenance).

Q: Can I teach these frameworks to my team or clients once I’m certified?

A: Yes, with limitations. CMPE commercial licensing allows you to use frameworks with clients and train your internal team. You cannot certify others as CPEs or CMPEs (only the Institute can do that). You cannot white-label or resell the courses themselves.

Q: What’s the difference between CMPE and hiring you as a consultant?

A: CMPE is you developing the capability. Hiring me is me doing it for you (or coaching you 1-on-1). CMPE is education and certification. Consulting is done-for-you or high-touch advisory. Different services.

Q: Can CMPE holders become instructors or TAs for the Institute?

A: Potentially. Elite CMPEs with strong results and teaching ability may be invited to guest instruct or TA for Foundation/Lab cohorts. This is selective and by invitation only.

Q: Is there an application process for CMPE?

A: No formal application. If you’ve completed Foundation + Lab, you’re eligible to enroll in Master Track. However, Grand Unified Field Theory has a brief screening questionnaire to ensure fit (it’s advanced and not for everyone).

Q: What happens if I don’t maintain active status?

A: Your designation becomes “CMPE (Inactive)”. You keep the credential—you earned it. But you’re removed from the active directory and lose access to CMPE-only benefits. Reactivate anytime by completing 1 elective.

READY TO PURSUE MASTERY?

Most marketers stay generalists their entire careers.

They know a little about a lot. They chase trends. They compete on price.

CMPEs are different.

They develop deep expertise. They build uncommon capabilities. They dominate categories through strategic thinking that compounds over time.

Which path will you choose?

BEGIN YOUR CMPE JOURNEY

Step 1: Complete Prerequisites

Haven’t finished Foundation + Lab yet?

Enroll in Foundation + Lab Bundle →
(Save $2,000)

Step 2: Choose Your Master Track

Path A: Balanced Mastery
3 Core + 3 Electives = $3,997

Enroll in Balanced Mastery Track →

Path B: Strategic Empire
Grand Unified Field Theory + 2 Electives = $5,997

Enroll in Strategic Empire Track →

Not Sure Which Path?

Book a Master Track Consultation →

EXPLORE INDIVIDUAL COURSES

Not ready to commit to full CMPE track? Take individual courses à la carte.

Browse Course Catalog →

Each course: $697 (except Grand Unified Field Theory: $4,997)

QUESTIONS? LET’S TALK.

Not sure if CMPE is right for you? Have questions about which path to choose?

Book a free 30-minute consultation. We’ll discuss your goals and help you decide.

Book a Free CMPE Consultation →

The Market Domination Institute is part of Market Domination Solutions, founded by Sue Bell. Since 2005, we’ve been building the systems that dominate markets. Now we’re teaching the elite few who refuse to be ordinary.