The CPE certification isn’t a course you take before you start working. It’s embedded directly into AI Profit Engineer—our SaaS platform that guides you through building a systematically engineered marketing foundation.

You don’t learn theory and then apply it. You learn by building.

By the time you complete your CPE, you won’t just have a certification. You’ll have a fully engineered profit system running in your business.

How CPE Training Works

Integrated Learning Architecture

Traditional training: Watch videos → Take a test → Try to remember it later → Struggle to implement

CPE training: Build your actual system → Learn while doing → Get certified when it’s complete → Already generating results

AI Profit Engineer guides you through 6 modules that systematically build your marketing foundation. Each module teaches you specific domains of The Domination Matrix while you’re actively engineering your business systems.

You’re never learning in a vacuum. You’re building real infrastructure.

The 6 CPE Modules

Module 1: Foundation Architecture

Domains Covered: Strategy & Business Model, Time/History/Philosophy

What You Build:

• Core values and mission that actually guide decisions
• Vision statement that creates alignment
• Target market definition with precision
• Detailed buyer personas based on real research
• Competitive positioning that differentiates

What You Learn:

• How to think strategically vs. tactically
• Why most businesses fail at positioning (and how to win)
• The difference between markets and audiences
• How to synthesize strategy across domains

Time: 2-3 weeks (self-paced)

Module 2: Business Model Engineering

Domains Covered: Economic & Financial Lenses, Strategy Frameworks

What You Build:

• Revenue model optimized for your market
• Pricing strategy based on value, not guesswork
• Product/service architecture that scales
• Customer lifetime value projections
• Exit strategy and long-term vision

What You Learn:

• How pricing psychology intersects with business economics
• LTV modeling and capital allocation thinking
• Strategic growth frameworks (Jay Abraham’s 3 Ways, etc.)
• How to engineer business models for dominance, not survival

Time: 2-3 weeks (self-paced)

Module 3: Brand Identity Engineering 

Domains Covered: Creative & Communication Systems, Sociology/Culture/Anthropology

What You Build:

• Visual identity system (colors, fonts, logos)
• Brand voice and messaging framework
• Cultural positioning and archetypal alignment
• Mood boards and asset library

What You Learn:

• How semiotics and symbolism drive brand perception
• Why design choices trigger specific psychological responses
• Cultural dimensions that affect brand reception
• How to architect identity, not just “pick colors”

Time: 1-2 weeks (optional module)

Module 4: Marketing Strategy Engineering

Domains Covered: Human Behavior & Decision Sciences, Creative Systems, Technology & Infrastructure

What You Build:

• Complete marketing blueprint for your first campaign
• Messaging hierarchy based on behavioral psychology
• Content strategy integrated with distribution channels
• MarTech stack configuration in GoHighLevel
• Campaign assets (copy, creative concepts, automation)

What You Learn:

• How cognitive psychology drives persuasion architecture
• Behavioral economics principles in campaign design
• Systems thinking for marketing automation
• Integration strategies across technology infrastructure

Time: 3-4 weeks (self-paced)

Module 5: Execution & Optimization

Domains Covered: Data/Measurement/Optimization, Systems Thinking & Complexity

What You Build:

• Live marketing campaigns with tracking infrastructure
• A/B testing framework and measurement systems
• Attribution modeling and analytics dashboards
• Feedback loops for continuous optimization
• Your first executed profit system

What You Learn:

• Statistical thinking for marketers (without the math degree)
• How to design experiments that produce actionable insights
• Network effects and viral coefficients
• Cybernetics and feedback loops in marketing systems

Time: 2-4 weeks (ongoing optimization)

Module 6: Future Proofing Your Business

Domains Covered: Strategy & Business Model Frameworks, Economic & Financial Lenses, Systems Thinking & Complexity, Sociology, Culture & Anthropology, Technology & Infrastructure, Time, History & Philosophy 

What You Build:

• Develop seven to ten detailed adaptations to your 5-year plan that explore the potential upsides and down-sides of responding to various current market circumstances and potential market shifts utilizing AI to determine various possible outcomes and which hold the greatest potential for profit and success 
• Fully map the implementation, KPIs and success metrics for the most promising adaptation, detailing feasibility, short term costs and estimating long term profit range
• In a paper, discuss whether or not you recommend implementing this adaptation and why

What You Learn:

• Recognizing signs of market changes and industry trends
• Identify opportunities and predict future needs
• Innovate ahead of market disruption; includes diversifying and adapting products and services
• Strategic Planning utilizing clear goals and vision
• Digital and AI Literacy for better decision-making and financial forecasting

Time: 2-4 weeks (self-paced)

The 9 Domains of The Domination Matrix

Throughout all modules, you’re not just learning tactics—you’re mastering how to synthesize insights across 9 interconnected domains:

1. Human Behavior & Decision Sciences

• Cognitive psychology (mental shortcuts, framing, priming)
• Behavioral economics (loss aversion, anchoring, nudges)
• Evolutionary psychology (social proof, scarcity, status signaling)
• Motivation theory (why people actually buy)

2. Data, Measurement & Optimization

• Statistical thinking without the math trauma
• Experimental design (A/B testing, multivariate, Taguchi methods)
• Machine learning for segmentation and prediction
• Causal inference and attribution modeling

3. Strategy & Business Model Frameworks

• Porter’s competitive strategies
• Blue Ocean value innovation
• Jay Abraham’s strategic growth models
• Ansoff matrix and resource allocation

4. Creative & Communication Systems

• Semiotics and symbolism in branding
• Rhetoric and persuasion frameworks
• Visual perception and design principles
• Copywriting architecture (not just formulas)

5. Economic & Financial Lenses

• Pricing theory and elasticity
• Customer lifetime value modeling
• Capital allocation and ROI thinking
• Microeconomics and game theory in competitive positioning

6. Systems Thinking & Complexity

• Feedback loops and network effects
• Chaos theory and tipping points
• Ecosystem mapping for platform businesses
• Cybernetics in marketing automation

7. Sociology, Culture & Anthropology

• Cultural dimensions (Hofstede frameworks)
• Tribal identity and subculture marketing
• Diffusion of innovations (early adopters → mainstream)
• Ethnographic research methods

8. Technology & Infrastructure

• MarTech stack architecture
• AI integration as infrastructure (not toys)
• Automation design and workflow engineering
• APIs, integrations, and data flow

9. Time, History & Philosophy

• Evolution of marketing thought
• Epistemology (how do we know what works?)
• Long-term strategic thinking vs. quarterly tactics
• Marketing philosophy and ethical frameworks

Why Most Marketers Fail (And CPEs Don’t)

Most marketers master 1-2 domains:

• A social media expert who doesn’t understand economics
• A data analyst who can’t tell a compelling story
• A creative who ignores behavioral psychology
• A strategist who can’t execute

Chief Profit Engineers synthesize across all 9:

• You understand human psychology AND data science
• You architect creative systems backed by economic reasoning
• You build technology infrastructure informed by cultural context
• You think strategically while executing systematically

That’s why CPEs don’t just run campaigns. They engineer profit systems.

What You Get With CPE Certification

1. Fully Engineered Marketing System

Not theoretical—actually built and running in your business:

• Complete business foundation
• Marketing strategy and campaigns
• Automation and optimization systems
• Tracking and measurement infrastructure

2. CPE Certification & Designation

Professional credential proving you can:

• Master all 9 domains of The Domination Matrix
• Engineer profit systems, not run random tactics
• Use AI as infrastructure through The Domination Engine
• Think systematically and execute strategically

Use “CPE” after your name. Update your LinkedIn. Join the tribe.

3. Access to The Market Domination Institute Community

Connect with fellow Chief Profit Engineers:

• Private Slack/Discord community
• Monthly CPE networking calls
• Shared resources and templates
• Peer support and accountability

4. Foundation for Advanced Specialization

CPE is your baseline. From here you can:

• Join Domination Labs for domain specialization (CPE-D)
• Pursue Certified Master Profit Engineer (CMPE)
• Access advanced training and masterminds
• Speak, teach, and build authority

5. Ongoing AI Profit Engineer Access

Your CPE certification requires active AI Profit Engineer subscription. As long as you’re subscribed, you have:

• Continuous platform updates and new features
• Ongoing training content and case studies
• AI-powered campaign execution and optimization
• Support and technical assistance

CPE Requirements & Timeline

Prerequisites

• Active AI Profit Engineer subscription
• Commitment to building real systems (not just “learning”)
• Willingness to think systematically

Time Commitment

• Total: 8-12 weeks (self-paced)
• Weekly: 5-10 hours of active building
• Modules: Can be completed in sequence or focus on priority areas first

Certification Requirements

• Complete all 5 modules (Module 3 optional but recommended)
• Build all required systems in AI Profit Engineer
• Pass knowledge checks embedded in each module (not traditional tests—application-based)
• Launch at least one live campaign with proper tracking

Investment

Included with AI Profit Engineer subscription

• No separate course fee
• No upsells to “unlock” training
• CPE certification included when you complete the modules

AI Profit Engineer pricing:

• Startup Plan: $147/month (for businesses $0-$100K)
• Growth Plan: $297/month (for businesses $100K-$1M)
• Scale Plan: $597/month (for businesses $1M+)

[See Full Pricing & Features →]

After CPE: What’s Next?

Option 1: Keep Engineering

Use AI Profit Engineer to build additional campaigns, optimize existing systems, and scale your profit engine. Many CPEs stay at this level and continue growing their businesses systematically.

Option 2: Specialize in Domination Labs

Go deep in 1-3 domains. Run weekly experiments. Earn CPE-D specializations. Become the expert in behavioral science, data modeling, creative systems, or other domains.

[Learn About Domination Labs →]

Option 3: Pursue CMPE Mastery

Elite designation for Chief Profit Engineers who have mastered multiple domains, built proven systems, and want to join the highest level of the community.

[Learn About CMPE Track →]

Frequently Asked Questions

Q: Is an AI Profit Engineer subscription needed in addition to my CPE training?
A: When you purchase the CPE training, two months of AI Profit Engineer are included. If you are already subscribed to AI Profit Engineer, the CPE training cost will be adjusted to compensate for that.

Q: What if I don’t complete the CPE training within the two months – Will I loose access to AI Profit Engineer?  
A: You will be able to roll your account over into a subscription at our special CPE reduced rate.

Q: What if I already have a marketing system in place?
A: Perfect. CPE helps you systematize and optimize what you have. You’ll likely move through modules faster since you’re refining, not building from scratch.

Q: Can I skip modules if I’m already strong in certain areas?
A: The modules are sequential by design—later modules build on earlier ones. However, if you’re experienced, you’ll move through familiar territory quickly. Knowledge checks are application-based, not memorization.

Q: Do I have to complete CPE to use AI Profit Engineer?
A: No. The software works whether you pursue certification or not. But CPE teaches you how to get maximum value from The Domination Matrix built into the platform.

Q: How is this different from typical SaaS onboarding?
A: Traditional onboarding: “Here’s how to click buttons.”
CPE training: “Here’s how to think systematically about profit engineering, and the buttons help you execute that thinking.”

Q: What happens if I cancel my subscription before finishing CPE?
A: Your progress is saved. If you resubscribe within 12 months, you pick up where you left off. If you cancel permanently, you lose access to training and certification.

Q: Can I hire someone to build my systems and still get certified?
A: CPE requires you to understand the strategic thinking, even if you delegate execution. You’ll need to demonstrate comprehension through the knowledge checks. If you’re purely delegating without understanding, CPE isn’t the right path.

Q: Is there a test I have to pass?
A: Not a traditional test. Knowledge checks are application-based: “Build this system component. Explain your strategic reasoning.” If you built it, you demonstrate understanding.

Start Your CPE Journey

Step 1: Purchase the CPE training
Choose the AI Profit Engineer plan that fits your business stage.
[View Plans & Pricing →]

Step 2: Begin Module 1
The platform guides you through Foundation Architecture.
Start building your profit system today.

Step 3: Complete All Modules
Work at your own pace. Build real systems. Earn your CPE.

Step 4: Join The CPE Community
Connect with fellow Chief Profit Engineers.
Share insights. Build together. Dominate.

[Get Started Now →]

Questions About CPE?

Talk to our team: [Book a consultation →]
Read student stories: [CPE Success Stories →]
Explore The Market Domination Institute: [Back to Institute →]

CPE certification is awarded by The Market Domination Institute, part of Market Domination Solutions. Founded by Sue Bell, who has trained 4,000+ marketing professionals since 2005.