Most marketers are guessing. Testing randomly. Chasing “what’s working now” until it stops working.
You’re about to learn something different.
Strategic profit engineering across 9 interconnected domains. AI as your thinking partner, not just your content generator. Systems that compound instead of tactics that expire.
In 12 weeks, you’ll transform from someone who implements marketing to someone who architects profit systems.
A Certified AI Profit Engineer (CPE) is a business leader who:
✓ Thinks strategically across 9 domains – Not just “marketing,” but the intersection of psychology, economics, systems thinking, culture, technology, and philosophy
✓ Uses AI as a strategic partner – For analysis, pattern recognition, strategic conversation, and decision support—not just content creation
✓ Engineers businesses toward specific outcomes – Builds for $5M exits, recurring revenue models, market category ownership—whatever the goal, there’s a system
✓ Makes decisions from frameworks, not instinct – Can explain WHY a strategy will work before spending a dollar
✓ Tests scientifically, not randomly – Every campaign is a learning opportunity that compounds institutional knowledge
✓ Sees second-order effects – Understands how changing pricing affects retention affects word-of-mouth affects valuation
This certification proves: You can think strategically, use AI intelligently, and engineer profit systems that work.
You’re a Founder or Entrepreneur who:
You’re a Marketing Leader (CMO, Director, VP) who:
You’re a Consultant or Fractional CMO who:
You’re Career Transitioning and:
You already know marketing matters. You’ve read the books, taken courses, bought tools.
But you’re stuck in one (or more) of these patterns:
❌ The Tactic Treadmill
You implement what’s “working now” until it stops. Facebook ads. SEO. Content marketing. LinkedIn outreach. Each requires different skills, different tools, different strategies. You never develop mastery—you’re always catching up.
❌ The Consultant Dependency
You hire experts for each channel. The Facebook ads person doesn’t talk to the email person who doesn’t talk to the SEO person. Nothing connects. Results are inconsistent. And you can’t tell who’s actually delivering value.
❌ The AI Overwhelm
You know AI is important. You’re using ChatGPT for social posts and email drafts. But it feels like a faster typewriter, not a strategic advantage. You’re not sure how to use it for actual thinking.
❌ The Strategy Gap
You can execute. But when it comes to “what should we do next?”—you’re guessing. You can’t connect the dots between positioning and pricing and retention and valuation. Everything feels like isolated decisions.
❌ The Exit Problem
You want to sell your business someday (or build it to a specific size). But you have no idea if your current trajectory will get you there. You’re building… something. But is it valuable? Sellable? On track?
Sound familiar?
The CPE Foundation teaches you to think like an architect, not a handyman.
Instead of: “What tactic should I try next?”
You ask: “What system do I need to engineer this outcome?”
Instead of: Random testing
You do: Strategic experimentation based on frameworks
Instead of: Hoping AI makes you faster
You get: AI as your strategic thinking partner
Instead of: Disconnected marketing activities
You build: Integrated systems where each component amplifies the others
Here’s how it works:
CPE Foundation isn’t a course you take before using the AI Profit Engineer platform.
The certification is embedded IN the software.
Each week, you:
By Week 12, you’ve:
✅ Completed all 5 software modules (Foundation, Business Model, Brand, Marketing Strategy, Core Assets)
✅ Mastered all 9 domains of The Market Domination Matrix
✅ Built your complete business foundation
✅ Created your exit strategy with gap analysis
✅ Launched your Marketing Command Center with a 90-Day Battle Plan
✅ Earned your Foundational AI Profit Engineer designation—proving you understand strategic frameworks. To become Certified, join Strategic Lab and demonstrate execution capability.
No theory without application. No learning without building.
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Your core values and initial mission/vision from Module 1 + reflection on AI conversation insights
Time Commitment: 6-8 hours (2-hour webinar + 2-3 hours self-study + 2-3 hours software work)
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Completed target market selection with behavioral rationale + customer decision journey map
Community Challenge: “Find one competitor’s marketing message that ignores behavioral science. Explain what they’re missing.”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Refined mission/vision + one before/after example of your own marketing with cultural/communication analysis
Community Challenge: “Share a brand that ‘gets’ your target customer’s culture and one that completely misses. What’s the difference?”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Unit economics model (CAC, LTV, contribution margin) + Campaign success benchmarks + Testing protocol template + initial exit strategy thinking (type, timeline, ballpark valuation)
Community Challenge: “Share one metric you’ve been tracking that you now realize is vanity. What will you track instead?”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: System diagram showing main feedback loops in your business + competitive analysis with feature/benefit inventory
Community Challenge: “Share one ‘solution’ you tried that made things worse because you didn’t see the system effects.”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Complete business model report from Module 2 + MarTech stack audit with planned improvements
Community Challenge: “Share one tool you bought that you barely use and why. Or share one automation that actually saved significant time.”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Complete brand identity from Module 3 + reflection paper (500-750 words) on how your strategic thinking has evolved
Community Challenge: “Share one ‘new’ marketing tactic that’s actually just an old principle repackaged.”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Final brand identity + strategic analysis of how it embodies your positioning and target psychology
🎯 THIS IS THE BIG WEEK
What You’ll Learn:
In the Software:
Live Webinar (2.5 hours – extended session):
Deliverable: Complete Exit Strategy Report + action plan (if there’s a gap, what are the 2-3 highest-leverage changes?)
Community Challenge: “Share one creative solution to an exit strategy gap—yours or someone else’s.”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: Complete core assets from Module 5 + strategic alignment document
Community Challenge: “Share a before/after of one asset you improved using this week’s frameworks.”
What You’ll Learn:
In the Software:
Live Webinar:
Deliverable: First week of Command Center content approved and scheduled + dashboard configured
Community Challenge: “Share one Command Center feature you didn’t know existed that you’re excited to use.”
What You’ll Learn:
In the Software:
Live Webinar (2 hours):
Deliverable: Certification portfolio review + strategic roadmap for next 90 days
Final Outcome: You receive your Certified AI Profit Engineer – Foundation credential
After 12 weeks, you’ll have:
Tactic-focused without strategy
They teach “how to run Facebook ads” without teaching whether Facebook ads even make sense for your business model.
Theory without implementation
You watch videos, take notes, then… nothing. No accountability, no building, no real-world application.
One-size-fits-all
“Here’s the funnel that works for everyone!” Except your business isn’t everyone’s business.
AI as afterthought
“Oh yeah, you can use ChatGPT for social posts.” They’re teaching you to use a Ferrari as a golf cart.
No integration
The SEO course doesn’t talk to the email course doesn’t talk to the pricing course. Everything’s isolated.
1. Strategy First, Tactics Second
You learn WHY before you learn HOW. You understand positioning before you write copy. You know your customer psychology before you choose channels.
2. Learning IS Building
The certification is embedded in the software. You can’t complete the program without building your actual business foundation. Theory and application are one thing.
3. Customized to YOUR Business
The AI Profit Engineer platform asks questions specific to YOUR market, YOUR customers, YOUR goals. The output is YOUR strategic foundation, not a template.
4. AI as Strategic Infrastructure
We teach you to use AI for thinking, not just typing. Strategic conversations, decision support, pattern recognition, gap analysis—AI becomes your thinking partner.
5. 9-Domain Integration
You see how pricing affects retention affects word-of-mouth affects valuation. Everything connects. You engineer systems, not implement tactics.
6. Exit Strategy from Day One
Most programs ignore “where are you going?” We start with the end in mind. Every decision is filtered through “does this move me toward my exit goals?”
7. Live Coaching + Community
Weekly 2-hour webinars where I coach on YOUR specific business. Community of fellow students learning together. You’re not alone.
8. Accountability Built In
Weekly deliverables. Public commitments in community. Can’t hide. Can’t procrastinate. You either do the work or you don’t—but the structure pushes you forward.
Sue predicted the semantic web revolution in 2008—before “content marketing” was even a term.
She filed Market Domination Solutions LLC in 2010 and created a comprehensive semantic web course in 2013 teaching “Context is King” years before zero-click search validated her thesis.
Her background:
Her superpower: Synthesizing complex systems into frameworks you can actually use.
She doesn’t teach what’s trending. She teaches what’s foundational—and how to test intelligently when things shift.
Her philosophy:
“Most marketers are rearranging deck chairs on the Titanic. I teach you to build a ship that won’t sink.”
Regular Investment: $4,997
Early Bird Pricing: $3,497 (Save $1,500)
What’s Included:
Payment Plans Available:
Software Subscription:
After certification, AI Profit Engineer platform continues at $497/month or $4,497/year (first month included in certification fee)
Here’s the deal:
Enroll in CPE Foundation. Attend the first 2 weeks. Do the work.
If after Week 2 you decide this isn’t for you—full refund. No questions asked.
We’re confident this will transform how you think about business and marketing. But if it’s not clicking, we don’t want your money.
Why only 2 weeks? Because by Week 2, you’ll know if this is right for you. You’ll have completed Module 1, learned 2-3 domains, and experienced the AI partnership methodology. That’s enough to make an informed decision.
No risk. All upside.
Q: I don’t have a business yet. Can I still get certified?
A: Yes! Some students use a hypothetical business or a case study business to complete Foundation. You’ll learn the strategic thinking and earn the credential. When you get hired or launch your business, you can apply everything you learned. (And you can join Strategic Lab later when you have a real business to run.)
Q: I’m already experienced in marketing. Is this too basic?
A: Most CPE students have 10-20+ years of experience. This isn’t “Marketing 101″—it’s strategic architecture. If you’re tired of tactics and want to systematize what you know across 9 domains, this is for you. The question isn’t “do I know marketing basics?” It’s “can I synthesize strategy, psychology, economics, systems thinking, and culture into coherent profit systems?”
Q: How is this different from other marketing certifications?
A: Other certifications teach you a platform (Google Ads Certified) or a methodology (HubSpot Inbound). CPE teaches you to THINK strategically across 9 domains and use AI as infrastructure. You’re not certified in a tool—you’re certified in profit engineering.
Q: What if I can’t attend the live webinars?
A: All webinars are recorded and available within 24 hours. However, live attendance is strongly encouraged—the coaching, Q&A, and community interaction is where breakthrough happens. If you miss a week, you can catch up on recording.
Q: Can I go at my own pace?
A: The cohort moves together week-by-week. This creates accountability and community. However, if you need to pause or catch up, recordings are available. We recommend staying with your cohort for maximum benefit.
Q: Do I need to know how to code?
A: No. The AI Profit Engineer platform handles technical complexity. You need to think strategically, but no coding required.
Q: What if I get stuck in the software?
A: We have support channels (email, community forum, office hours). Most questions are answered within 24 hours. Plus, weekly webinars include troubleshooting time.
Q: Will I actually complete my business foundation in 12 weeks?
A: Yes, if you do the work. The structure is designed for 6-8 hours per week. Students who attend webinars and complete weekly assignments finish all 5 modules. Students who skip weeks or don’t do assignments… don’t finish. It’s on you.
Q: Can I get certified and then teach this to others?
A: You can use the frameworks with your own business or clients. However, only the Market Domination Institute can certify CPEs. If you want commercial licensing (for agencies/consultants), that’s available through the CMPE Master Track.
Q: What happens after I complete Foundation?
A: You have several options:
Q: Is there a community after graduation?
A: Yes. All CPE graduates have access to the alumni community. You can also join Strategic Lab or Master Track for ongoing education and support.
Q: When does the next cohort start?
A: Foundation cohorts start monthly. Next start date: [INSERT DATE]. Enrollment closes 7 days before start to allow onboarding.
Q: What if I have a question you haven’t answered?
A: Book a free consultation call. We’ll discuss your specific situation and determine if CPE Foundation is right for you.
The next cohort starts [INSERT DATE].
Limited to 30 students for personalized attention.
What happens when you enroll:
Today:
Before Week 1:
Week 1:
12 weeks later:
(Regular Price: $4,997 – Save $1,500)
Payment Plans Available
✅ 100% Money-Back Guarantee (First 2 Weeks)
✅ Limited to 30 Students
✅ Next Cohort Starts [DATE]
Early bird pricing ends when cohort fills or 15 Feb 2026, whichever comes first
Book a free 30-minute consultation.
We’ll discuss:
No pressure. No sales pitch. Just honest conversation about fit.
Want the complete journey?
Already have strategic foundation?
Want elite specialization?
The Market Domination Institute is part of Market Domination Solutions, founded by Sue Bell. Since 2005, we’ve been building the systems that dominate markets. Now we’re teaching you how.