Beyond CEO or CMO. Learn how to be a Chief Profit Engineer who dominates markets systematically.
In 2026, the businesses that win aren’t just well-run—they’re systematically engineered for profit. The Market Domination Institute transforms business leaders into Chief Profit Engineers who don’t guess, don’t hope, and don’t rely on tactics.
We teach you to engineer revenue using The Domination Matrix—9 interconnected marketing domains supercharged with AI through The Domination Engine.
A Chief Profit Engineer (CPE) is a business leader who:
Whether you’re a founder, CEO, CMO, or wearing all three hats—becoming a CPE means you architect growth instead of chase it.
Master the 9 domains. Engineer your first profit system.
The CPE certification is embedded directly into AI Profit Engineer, our SaaS platform. As you build your business foundation and marketing systems in the software, you’re simultaneously learning The Domination Matrix.
This isn’t a course you take before you use the software. The training is the software. You learn by building.
What You Master:
Duration: Self-paced (typically 8-12 weeks)
Format: Integrated learning within AI Profit Engineer
Outcome: CPE Certification + Fully engineered marketing system
Investment: Included with AI Profit Engineer subscription
[Get Started with AI Profit Engineer →]
Test what works NOW. Learn what stays foundational.
Marketing isn’t static. Some principles are eternal. Others shift monthly. How do you know the difference?
You test.
Domination Labs is modeled after chemistry labs—not theory lectures. You run experiments at your station (your business), document results in your lab book (our shared system), and gather weekly with fellow CPEs and expert TAs to discuss what worked, what didn’t, and why.
How Labs Work:
Weekly Experiments
Lab Documentation
Lab Sessions
Domain Specialization
Active Labs (Rotate Quarterly):
What Makes Labs Different:
Duration: Ongoing membership (recommended 6-12 months per domain)
Format: Weekly experiments + Weekly lab sessions + Community access
Outcome: CPE-D (Domain Specialization) certifications
Investment: $297/month or $2,997/year
[Join Domination Labs →]
Elite designation. Proven systems. Lifetime community.
CMPE is for Chief Profit Engineers who have:
Requirements:
Benefits:
Duration: 18-36 months (self-paced)
Format: Capstone project + Annual intensive + Ongoing community
Outcome: CMPE designation + Elite network
Investment: Included with active Labs membership + $2,997 annual intensive
[Learn About CMPE Track →]
The Domination Matrix is 9 interconnected marketing domains that form the foundation of systematic market dominance:
Most marketers master 1-2 domains. Chief Profit Engineers synthesize insights across all 9.
Founder Sue Bell predicted the semantic web in 2008. She built The Domination Matrix over 20 years of training 4,000+ marketers. She saw AI coming and built the systems to dominate with it.
We don’t teach you what’s working this month. We teach you how to engineer systems that keep working and how to test intelligently when things shift.
CPE training is embedded in the software. Labs are real experiments. CMPE is proven results. You don’t learn theory—you build profit engines.
You’re joining a tribe of Chief Profit Engineers who think systematically, test relentlessly, and dominate their markets. Share insights. Learn from peers. Build together.
Start with AI Profit Engineer. Build your business foundation. Master The Domination Matrix. Earn your CPE.
Join Domination Labs. Run experiments. Go deep in 1-3 domains. Earn CPE-D certifications.
[Explore Labs →]
Complete your capstone. Attend the annual intensive. Earn CMPE. Join the elite.
[Learn About CMPE →]
Q: Do I need to be technical to become a CPE?
A: No. You need to think systematically, but AI Profit Engineer handles the technical complexity. If you can run a business, you can become a CPE.
Q: How is this different from a typical marketing course?
A: Traditional courses teach tactics. We teach architecture. CPE training is embedded in software you’re already using. Labs are real experiments, not lectures. You build systems, not watch videos.
Q: Can I get CPE certification without using AI Profit Engineer?
A: No. CPE training is integrated into the platform. The certification proves you can engineer profit systems using The Domination Engine.
Q: What if I’m already experienced in marketing?
A: Perfect. CPE isn’t about learning “marketing basics”—it’s about systematizing what you know across 9 domains and using AI as infrastructure. Most CPEs are experienced operators who want to dominate, not dabble.
Q: How long does it take to earn CPE?
A: Most people complete CPE in 8-12 weeks while building their actual marketing systems. It’s self-paced and embedded in your real work.
Q: What’s the time commitment for Labs?
A: Expect 5-10 hours per week: running your experiment, documenting results, and attending weekly lab sessions. It’s hands-on, not passive.
Q: Is there a money-back guarantee?
A: AI Profit Engineer has a 30-day guarantee. Labs membership is monthly—cancel anytime. CMPE intensive has a satisfaction guarantee.
Start with AI Profit Engineer and begin your CPE journey.
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Already using the software? Join Domination Labs to specialize.
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Want to talk first? Book a consultation with our team.
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The Market Domination Institute is part of Market Domination Solutions, founded by Sue Bell. Since 2005, we’ve been building the systems that dominate markets. Now we’re teaching you how.