Site and Backlink Analysis
We do a deep dive into your site and examine even the backlinks of your backlinks to find issues.
We'll tell Google to stop penalizing your site for the toxic backlinks pointing to it.
Full Recovery Solution
We'll update any issues onsite, and fill any gaps left by the disavowed backlinks.
People often use the terms penalties and filters interchangeably, but when we talk about penalties we are referring to official communication from Google that your site was manually reviewed and found to have problems, such as "unnatural links."
Over the last few years, Google's algorithms have improved and the need for manual actions have diminished. But this doesn't mean that Google doesn't still penalize your site for issues that it encounters or when it feels that quality guidelines have been exceeded or abused.
When certain factors are met or exceeded, it creates a suppression filter where your site won't rank above a particular threshold. In the case of over optimization, the filters will suppress rankings for terms containing a particular keyword. Other conditions might impact the entire site, however we see this less frequently. More and more, Google is honing in on particular pages or particular keywords with its filters.
If you have experienced a penalty, Google let you know in the "Manual Actions" section in Google Search Console (new version).
Filters are a little more difficult to discern.
We've had many businesses approach us certain that they have had a penalty placed on their site, only to find that the problem is simply not enough inbound links that tell Google the page is worth ranking. This is often the case for new sites or sites that have never ranked or had much traffic. This doesn't rule out over optimization suppression filters, though. We have even seen this happen when new sites were created with keyword stuffing techniques, so the suppression filters were triggered out of the gate.
But more often, filters are applied to established sites who are trying to increase their traffic. The traffic goes up for a few months and then falls off as thresholds are exceeded.
If you have experienced either a sudden drop in traffic over the course of a week, or a slower significant drop in traffic over the course of a few weeks, chances are good that you've experienced a panda/penguin type filter.
Fortunately, these filters are much faster and easier to recover from than a couple of years ago.
Most recoveries start to see effects within 30 days and a complete recovery in 2-3 months, depending on the actions that need to be taken.
You can reach out to us for an evaluation and we'll check to see what your situation is and give you an estimate for how fast you can expect to be back in business.